Though CTV is gaining recognition for driving brand growth and sales, many marketers still see it as an incremental performance marketing tool, according to a new report from Samsung Ads. In the report, titled "Ahead of the Curve: Leveraging CTV to Achieve Reach & Deliver Performance," Samsung Ads spoke with brand and agency experts to...
With player and team content increasingly comprising some of the best sports marketing options that leagues and their brand partners can ask for, media platform ScorePlay is courting as many teammates as it can get. ScorePlay is an AI-powered platform that automatically tags and organizes content, making it easier to send to media partners for...
Last month, Jennifer Mobilia sued Nexstar owned Erie station WJET claiming she was paid less than her male counterparts. Parent company Nexstar Media Inc., denies the claim and wants a judge to dismiss the discrimination lawsuit. "At all times," according to a legal answer Nexstar filed in court, the company's employment decisions concerning Mobilia "were...
KENS San Antonio anchor Clarke Finney Romo suffered a hypoxic brain injury more than a year ago. In January 2024, she told viewers her injury meant that she had to "relearn everything." She recently updated her health status by posting about her progress on social media. "Hey everyone I just wanted to let you know...
Lili Zheng and Neil Fischer have joined NBC owned Philadelphia station WCAU as full-time, general assignment reporters. Zheng started on March 3 as a weekend reporter. Fischer has been working as a freelancer at the stations since August 2024, can be seen reporting weekend mornings and some weekdays. "We are pleased to have Lili and...
Among the notable campaigns for March 6: FCB’s ‘Awkboards’ for embarrassing pharmacy products and Volvo’s trippy ES90 launch spot.
NVE Experience Agency named Megan Barron chief operating officer, a new role at the experiential agency which also encompasses leading innovation. Barron joins from Interpublic Group-owned agency Jack Morton Worldwide, where she spent 9 years, most recently as svp and GM of its West Coast operations and innovation lead for the U.S. While there, she...
The AI race among agency groups is hotting up and Publicis Groupe is buying Lotame, which it calls “the world’s leading independent identity solution.” This follows WPP’s investment, alongside other shareholders, in image generation specialist Stability AI. Lotame’s proprietary identity solution is said to deliver consistent and relevant addressable audiences built on 100+ data sources [...]
Havas is claiming “record results” in its first year of trading as a separate entity but, in truth, net revenue inching forward 1.5% to €2,736m is hardly spectacular. Organic growth for the year fell by 0.8%, hammered (as were most of its rivals apart from Publicis) by a flat Q4. Small, bolt-on acquisitions accounted for [...]
Publicis Groupe executives outline their plans to acquire data management company Lotame.
