Non-dues revenue growth strategies are one of the most important challenges that associations need to address. One of the biggest opportunities is the fact that their yearly conference is often the Super Bowl for that industry. The post Industry Conferences: The Super Bowl of Non-dues Revenue Growth Strategies appeared first on Viewpoint | EMC Outdoor [...]
Joseph Tracy has been named vice president and general manager of Sinclair owned Fox affiliate KDSM in Des Moines, Iowa and CBS affiliate KGAN in Cedar Rapids, Iowa. "Joe's success in sales leadership, combined with his dedication to the industry, makes him the ideal choice to lead these stations. We are happy he is returning...
Since the first NIL-driven March Madness in 2022, brands occasionally pull a whole bunch of college athletes onto their sports marketing team. In C4 Energy's case, the company has drafted 128 basketball players from every team in the men's and women's tournament to fill its March Madness name, image, and likeness (NIL) sponsorship roster and...
Google will "explore bringing ads into" its new AI Mode, the company told ADWEEK. AI Mode, rolled out in beta Wednesday, can conduct multiple searches at once to serve up in-depth, multi-step responses to complex user queries. While ads aren't yet available in AI Mode, Google said it will "leverage learnings" from ads products built...
Fox News saw over 10 million total viewers during President Donald Trump's joint address to Congress. Meanwhile, MSNBC saw an increase in viewership after the address, adding nearly half a million total viewers between 11 and 11:15 p.m. ET, which included the start of the Democratic response. CNN's total viewer audience fell just short of...
NewsNation Addition: Chris Cillizza is coming aboard NewsNation as a contributor. The former CNN political commentator and editor-at-large made his network debut on Wednesday's edition of On Balance with Leland Vittert. Cillizza was most recently a political contributor at Scripps News and previously was known for The Point with Chris Cillizza newsletter and podcast during...
In Episode 4 of this season’s Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce. Podcast Breakdown 00:00 - 08:10 Introduction & Career Beginnings in Retail 08:11 - 14:34 Transition to E-Commerce & Digital Strategy [...]
David's Bridal has elevated marketing leader Kelly Cook to chief executive officer (CEO). Cook made the announcement yesterday on her LinkedIn page. "Today marks a significant milestone for both David's Bridal and my career!" she wrote. "I am honored to share that I will be stepping into the role of CEO at David's Bridal during...
Anyone familiar with the world of retail understands that change is constant. In today's commerce landscape, the Robinson-Patman Act (RPA), also known as the Anti-Price Discrimination Act, has been largely dormant--private enforcement has been limited, and the government has not pursued an RPA case since 2000. However, this may soon change: Several FTC commissioners have...
Longtime executive Duff Stewart will step down as chief executive (CEO) of GSD&M after 35 years at the agency, handing the reins to president Lee Newman, ADWEEK can exclusively share. Stewart will transition into a chairman role at the Austin, TX-based full-service agency, which is owned by Omnicom Group. Stewart has spent most of his...
