Starbucks and its new advertising agency Anomaly, are making interesting new product- and café-focused commercials. The cinematic spots feature soundtracks by AC/DC, The Ting Ting, and Willie Nelson. And smart copy. It starts in darkness. In countless neighborhoods before sunrise. And then suddenly, out of the darkness, energy. According to Marketing Dive, Starbucks executives including [...]
The convergence of TV trading and programmatic is democratising TV advertising says Paul Gubbins, VP Sales & Programmatic Partnerships at Tubi, bringing small and medium-sized businesses on to TV. As well as introducing new advertisers into the space, this is also enabling streaming services to go after search budgets and social budgets. In this interview, [...]
Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. At the same time, media buyers are starting to look beyond short-term metrics to assess the value of programmatic campaigns. In this edition of the Sell-Side View, Teddy Tepavicharova, Director [...]
Generative AI is helping brands like Adobe meet their increased marketing demands by scaling creative for personalized campaigns.
THE ORIGINAL? Canac Hardware Stores « Denim of dignity » – 2023 Click the image to enlarge Source : Idéa, Cannes Lions, La Réclame Agency : LG2 (Canada) LESS ORIGINAL Leroy merlin hardware stores « Undies » – 2025 Click the image to enlarge Source : Linkedin, Instagram Leroy Merlin Agency : VML Lisbon (Portugal)
Uncommon Creative Studio Nils Leonard talks about expanding the business to the U.S., preserving independence, and what scares him.
IPG’s Magna joins others in lowering its advertising revenue outlook for the year amid what appear to be worsening economic factors.
Ads that actually get the generation.
The smart fridge brand co-founder writes about bringing innovation to an overwhelmingly male-dominated industry.
Magna is reducing its ads forecast for 2025 amid uncertainty.
