Marketing winners and losers of the week
Crayola revives old colors and 5-hour Energy plugs daylight saving boost—plus, why it was a bad week for Target, Subway and Skims.
Breeze Airways hires Walrus as its first creative agency
Breeze Airways CEO David Neeleman, who previously founded JetBlue, aims to build awareness for Breeze’s “attainable luxury” positioning.
Women’s sports fans are big supporters of brands that back their favorite teams
Women’s sports fan data, brands Gen Z says are on the rise, the latest on the ANA’s Aquila and more data-driven news.
How brands are referencing tariffs in their ads
As tariff confusion grows, some brands are trying to get ahead of potential price increases by promoting offers and discounts.
Agency news you need to know this week
Indie shop Bob’s Your Uncle asserts that “Creativity Trumps Tariffs,” Havas reports its first results since Vivendi spinoff and more agency news to know.
Eco-Friendly Innovations in Mobile Billboard Advertising
Brands are searching for environmentally sustainable solutions that fit with their beliefs and still have a significant impact as the advertising industry moves toward sustainability. Despite its effectiveness, traditional billboard advertising has long been linked to high carbon emissions, material waste, and energy usage. However, to lessen its environmental impact, mobile billboard advertising is going [...]
Crafting a Car Purchase Budget
Image source : pexels When it comes to purchasing a car, doing thorough research is crucial to ensure you make a smart financial decision. This process often involves reading up on car models, pricing, financing options, and market trends. Research papers on car purchases can help you gain a deeper understanding of these aspects and [...]
Brands Back Away From Black History Month
At a time when companies are rolling back policies to advance diversity, equity, and inclusion (DEI) in the workplace, they're also talking about Black History Month less than they did in the past. Just two brands--Spotify and Ralph Lauren--referenced Black History Month in a post on X during February, according to social media performance platform...
Women as heroes and victims: Ancestry and Women’s Aid for IWD
McCann London has created a campaign to share Ancestry.com’s clever idea for International Women’s Day, celebrating historic milestones and offering free access over the weekend. The genealogy platform is promoting a new addition to the site: 1921 Census of England and Wales, which was the first to include the names and addresses of women’s employers. [...]
MAA ad of the Week: Axe from LOLA MullenLowe
Unilever’s Axe (Lynx in some places) used to brighten up adland in days of yore and now, having moved on from BBH to LOLA Mullenlowe (with a few not-so-good stops in between) it’s doing so again with this campaign, an anarchic effort from the Lionel Goldstein director duo (three ads.) Quite old-fashioned: it’s funny, engaging [...]