Overnight oats are not something you enjoy in the dark (if that’s your thing) but oats left to soak overnight rather than prepared in the morning. Probiotic it seems. Oat Cult is one such brand it’s mining its inner Wicker Man in a new campaign from Insider. Horror films seem to be making a comeback [...]
Big media reviews have become today’s Rumble in the Jungle for the ad holding groups and Mars has listed the big four (WPP, Omnicom, Publicis and IPG) for its current everything-but-creative global review. Creative is staying at Omnicom’s BBDO and DDB. WPP’s EssenceMediacom handles media planning and buying, Publicis’ Mars United Commerce does what it [...]
AI and the new mediocrity trap.
Paul Nugent, CMO of Crocs’ Heydude, joins the Marketer’s Brief podcast to talk about reigniting the footwear brand through new initiatives, including a campaign with Sydney Sweeney.
The North Face and Nike’s Jordan recently turned to LinkedIn to search for agency partners, leading to a debate within the industry.
Chris Gallery, Katie Mackay-Sinclair, Teri Miller and Felix Richter are promoted to worldwide roles in new structure.
Pella, a 100-year-old window and door brand, taps into the dance ad trend with a long-form spot from AOR Singlethread.
Diana Stevenson, CEO of Grace Outdoor, leads growth across SC, NC, and Atlanta. She champions strong creative, better measurement, and inclusivity, with 12 of 17 employees being women. The post Top Women in OOH Spotlight 2025: Diana Stevenson first appeared on OOH TODAY.
... we’ve turned screens that were once underperforming into a dynamic media network ... Vistar made managing our network seamless ... have also opened the door to new revenue opportunities, The post Western Union Teams with Vistar Media first appeared on OOH TODAY.
Wildstone is to become one of the biggest outdoor owners in Victoria, agreeing a deal to buy Total Outdoor Media’s (TOM) entire portfolio of regional billboards. The post Europe’s Largest Owner of OOH Expands in Australia first appeared on OOH TODAY.
