Happy Friday to all who celebrate! Soon we will have more daylight and less sleep. Oh, the humanity. Which is better? Do we have to choose? In this week's edition of stories we didn't write up for one reason or another, we see the usual turnover at local stations. We also bring you one man's...
For years, right-wing political commentator Ben Shapiro has read out the standard 60-second host-read ad, plugging sponsors with the same no-frills efficiency on his podcast. But this year, his audience will hear something new: real-time answers verifying claims thanks to AI search engine, Perplexity. This isn't your typical ad placement. Instead of a scripted endorsement,...
In honor of Bell’s patent, and the ubiquity of telephones that has followed, let’s take a look at some interesting OOH facts in the Boston DMA, where his famous work took The post Geopath Fast Fact —Boston first appeared on OOH TODAY.
Adtech firm LiveRamp will lay off 65 employees, representing approximately 5% of its full-time staff, the company confirmed in an SEC filing Thursday. "The restructuring," the company wrote, "is part of a broader strategic reprioritization to build a stronger, more profitable company by tightening our focus and simplifying and driving efficiency into our business processes."...
Fox News' The Five ascended to new heights on Wednesday evening as cable news' most-watched program broke crossed 5 million total viewers and 500,000 viewers in the Adults 25-54 demo. The Rachel Maddow Show continues to be MSNBC's most popular program in both measured categories, while an Anderson Cooper-less AC360 was the most-watched show on...
As Elon Musk's influence in Washington, D.C., continues to grow, large brands have restarted or bumped up ad spend on X, and five Democratic senators expressed concern that this trend is no coincidence. Sens. Richard Blumenthal (Conn.), Cory Booker (N.J.), Adam Schiff (Calif.), Chris Van Hollen (Md.), and Elizabeth Warren (Mass.) sent a letter to...
The U.S. ad business lost jobs for the third month in a row. The overall economy added 151,000 jobs while the unemployment rate edged up.
Among the notable campaigns for March 7: Axe’s ad about a guy who takes too long and CarrefourSA’s striking installation that turned a fishing village into a ghost town.
The April 5 deadline to decide TikTok's U.S. fate may not be set in stone. While speaking with reporters in the Oval Office on March 6, President Donald Trump indicated that he would extend the deadline for TikTok to find a U.S.-based buyer if a deal is not reached, reports The Hill. Trump noted that...
More and more people are watching video podcasts, and Wondery is evolving the way that they watch. In the wake of outlets like YouTube announcing massive podcast viewership to the tune of 1 billion monthly viewers for its content globally, Amazon-owned podcast and publisher network Wondery is revealing its strategy for moving the medium forward--as...
