Andrew Vrees to replace Kyle Grimes as GM of WCVB in Boston
Vrees has been the president and general manager of WMUR in Manchester, New Hampshire since 2021.
Fox News Sued by Widow of Journalist Killed in Ukraine
Michelle Ross-Stanton is the wife of deceased Fox News video journalist Pierre Zakrzewski.
LinkedIn Ads Appoints R/GA as Lead Creative Agency
LinkedIn has appointed R/GA as its global strategic creative agency for LinkedIn Ads following a competitive pitch.
Geico is pausing its creative agency search
Geico is putting its search for an additional creative agency on hold as it remains without a CMO following the 2024 departure of Damon Burrell.
Global Ad Spend Forecast to Drop by $20 Billion Amid Market Volatility
Tariffs and recession fears are some of the reasons leading to lower growth forecasts.
Mike Tyson Moisturizes His Mug in New Dr. Squatch Spot Co-Starring a Pigeon
Legendary heavyweight boxer Mike Tyson once remarked that “everybody has a plan until they get punched in the mouth.” The observation captured his raw-but-wry sense of humor—and also his experience. […]
Final Four Showdowns: March Brandness Narrows the Field
This post was created in partnership with Nativo. Eight brands entered Round Two, but only four earned their spot in the Final Round of the Brand Madness competition, powered by […]
Behind the marketing of new sports drink from Stephen Curry and Michelle Obama
Plezi Hydration, aimed at middle and high school kids, will use NIL athletes, social and sampling, CMO says.
Behavioral Targeting in OOH: 5 Case Studies
Explore how behavioral targeting in out-of-home advertising uses data for personalized campaigns, boosting engagement and driving sales. The post Behavioral Targeting in OOH: 5 Case Studies appeared first on Blip Billboards.
YouTube Completes Upfront Week, Locking In Date for Brandcast Event
YouTube is back in upfront week, essentially completing the lineup of major publishers.