OOH Classifieds Today —

— The New Year is the best time to land a new position. Assert yourself in 2025 --Outdoor Advertising Sales, National AE, Marketing Manager, Digital Content Mgr, Real Estate/Leasing Rep, AE, Regional Sales & Account Mgr, Graphic Designer The post OOH Classifieds Today — first appeared on OOH TODAY.

By |2025-03-08T01:31:03-08:00March 8th, 2025|News|Comments Off on OOH Classifieds Today —

Utiq Expands Regional Leadership in Southern Europe and DACH to Support Continued Growth

Strategic leadership appointments reinforce Utiq’s investment in people and commitment to responsible digital marketing Brussels, Belgium: Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, today announces its regional expansion with the establishment of dedicated leadership for Southern Europe and the DACH region. Monica Rodriguez has been promoted to lead Utiq’s [...]

By |2025-03-07T19:14:33-08:00March 7th, 2025|News|Comments Off on Utiq Expands Regional Leadership in Southern Europe and DACH to Support Continued Growth

Fetch Drives Explosive Growth for MobileGames Through Super Bowl Partnership with adjoe

80,000 game installs in the first minute. 500,000 game installs within the first hour. $1 million in Fetch Points generated for users. Fetch, America’s Rewards App, has revolutionized mobile rewards by rewarding consumers every time they shop or dine. In 2024, they took it further with Fetch Play – an adjoe-powered Arcade integration that lets [...]

By |2025-03-07T19:14:32-08:00March 7th, 2025|News|Comments Off on Fetch Drives Explosive Growth for MobileGames Through Super Bowl Partnership with adjoe

Industry Coalition Rallies Advertisers for Know Your Customer Consultation

UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent London, UK – UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud [...]

By |2025-03-07T19:14:31-08:00March 7th, 2025|News|Comments Off on Industry Coalition Rallies Advertisers for Know Your Customer Consultation

Hoopla Digital, in Collaboration with Generation Media and Lumen Research, Unveils Industry-First Attention Measurement Model for Children’s Advertising

London, UK – Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industry’s first attention measurement model specifically designed for children’s advertising. Conducted in full compliance with GDPR-K and COPPA regulations, the study explores how children aged 8-12 engage with interactive ads, focusing on Hoopla’s playable reward ad unit, [...]

By |2025-03-07T19:14:30-08:00March 7th, 2025|News|Comments Off on Hoopla Digital, in Collaboration with Generation Media and Lumen Research, Unveils Industry-First Attention Measurement Model for Children’s Advertising

Update on the FCC’s One-To-One Consent Rule

In January the Eleventh Circuit vacated the Federal Communication Commission’s (FCC) one-to-one consent rule, finding that the agency exceeded its statutory authority under the Telephone Consumer Protection Act (TCPA). The latest development is that on February 19, 2025, the National Consumers League and some small business owners filed a motion to intervene in the case...

By |2025-03-07T17:59:14-08:00March 7th, 2025|News|Comments Off on Update on the FCC’s One-To-One Consent Rule

Paramount Global Seeks to Dismiss Donald Trump’s $20 Billion Lawsuit

CBS News' parent company, Paramount Global, has filed a pair of motions seeking to dismiss President Donald Trump's $20 billion lawsuit against the news organization. The president filed the lawsuit in October 2024 accusing CBS News of aligning itself with "partisan and unlawful acts of election and voter interference." Trump was specifically referring to edits...

By |2025-03-07T15:28:42-08:00March 7th, 2025|News|Comments Off on Paramount Global Seeks to Dismiss Donald Trump’s $20 Billion Lawsuit

Ticker: Trey Yingst Honored at 1st Amendment Awards, Says “Journalists Are Not the Enemy”

Top of the Ticker: Fox News chief foreign correspondent Trey Yingst was honored at the Radio Television Digital News Association's 34th annual First Amendment Awards on Thursday night. In his acceptance speech, Yingst thanked the Palestinian journalists reporting on the situation in Gaza, calling them "brave," and adding: "[They have] risked, and often given their...

By |2025-03-07T12:57:59-08:00March 7th, 2025|News|Comments Off on Ticker: Trey Yingst Honored at 1st Amendment Awards, Says “Journalists Are Not the Enemy”

Hulu Turned Food Trucks and Comedy Shows Into Ads to Promote the Show Deli Boys

Hulu is a bringing a taste of Pakistani American culture and comedy to audiences. The streaming service premiered its new series, Deli Boys, this week. The half-hour show centers on a pair of Pakistani American brothers whose family owns a convenience store. When their magnate father unexpectedly dies, the two are forced to reckon with...

By |2025-03-07T12:57:58-08:00March 7th, 2025|News|Comments Off on Hulu Turned Food Trucks and Comedy Shows Into Ads to Promote the Show Deli Boys

Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review

The Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. media business, a source with knowledge of the situation confirmed to ADWEEK. WPP has held the account since 2021, when it won The Coca-Cola Company's global business and launched a bespoke team called OpenX to...

By |2025-03-07T12:57:57-08:00March 7th, 2025|News|Comments Off on Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review
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