DEI retreat empowers brands to create work driven by conviction, not policy
Standing outside DEI's frame gave Southwest Asian and North African creators a clear view of how to create true change.
Agency news you need to know this week
Trade School and 22Squared now has one CEO, Anomaly spoofs Greatest Hits' CD commercials, and more.
Spring break marketing—how brands can navigate the generational travel divide
3 Harris Poll consumer trends to help guide campaigns.
Halo Top Ice Cream Touts Self-Care in Its Biggest Return to National Advertising
Halo Top ice cream, in its first national campaign in three years, intros new flavors and a new AOR in Digitas Chicago.
3 Things to Expect From This Year’s TV Upfront, According to Media Buyers
Media buyers share insights to the 2025 TV upfront.
Patreon Hires Shake Shack’s Mike McGarry as First SVP of Marketing
McGarry is the second marketer to leave Shake Shack this month.
How Bogg Bag is winning with Fanatics collab as it combats dupes
Bogg Bags is expecting to double its sales this year as it inks new sports deals with Fanatics, though the brand is planning for price increases from tariffs.
How entry-level agency marketers can advance their careers by moving in-house
What to know about moving from an agency to the brand side—and how it can boost your career.
Marketing winners and losers of the week
Skincare brand The Ordinary gets in the egg biz, Pepsi makes gains on Coke and Chili’s channels ‘The Office’—plus, why it was a bad week for MLB.TV, Disney and KFC.
How insurance brand characters actually perform among viewers
Also: Paramount signs on to iSpot’s new TV outcomes measurement platform, TurboTax’s social video triumph, macroeconomic news and data in a nutshell, and more.