What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people. The post Blog Post Title appeared first on [...]
Among the notable campaigns for March 28: AT&T’s earned media with Cooper Flagg’s grandma and Serena Williams’ return for Lincoln.
There’s an old saying in politics: “If you want to go fast, go alone. If you want to go far, go together.” For decades, the West moved farther and faster than any other coalition in history—not because we were perfect, but because we recognized that our strength lay in our shared values, our collective resolve, [...]
Olson faces a charge of simple assault-domestic violence.
Wu is accusing three local TV stations along with a newspaper of misreporting whether or not she refused to vote for a city ordinance about Transgender Day of Visibility.
The motion picture industry's premiere convention and trade show returns to Las Vegas for its 13th year.
The research found that successful women are overlooked and misaddressed by most advertising.
It’s never been associated with great advertising, but somehow WH Smith is a brand that has a place in the nation’s heads, if not their hearts. Now the 233 year-old retailer has been sold to Modella Capital in a £76 million deal, and its 480 high street stores will soon be branded as TGJones. Most [...]
Principal-based media buying is all the rage among the big ad holding companies even though many of their clients see it as a swizz. Essentially it means agencies buy media in bulk and flog it on to clients at a profit. Media broking in other words, traditionally frowned upon but the agencies need to make [...]
