Interpublic Group (IPG)'s sale last week of R/GA to private equity (PE) firm Truelink Capital signals a coming wave of PE buying and investing in creative agencies, industry leaders tell ADWEEK. R/GA is not the only agency that has recently sold to PE: last year, Svoboda Capital Partners invested in creative agency Highdive; Keystone Capital...
Flau'jae Johnson has been an LSU Tiger, an NCAA Champion, a rapper, a business major, and a prolific endorser--but being financially stable has become a similarly important part of her identity. As March Madness tips off, Johnson is using her sports marketing partnership with credit firm Experian to help fans get there as well. She'll...
First-party audience data isn’t just helpful in-house; more and more newsletter publishers are adding revenue based on their attractiveness to advertisers.
Kalil & Co., Inc. announced the divestiture of Arkansas and Oklahoma assets from RAM Outdoor Advertising. The assets consist of The post RAM Outdoor Divests Arkansas and Oklahoma Assets first appeared on OOH TODAY.
The Brooklyn-based production company added Apple as a new client in 2024 and also launched a magazine and agency.
Campaigns such as “The First Speech” and “Playoff Mode” shaped the future of storytelling.
MJZ overcame shrinking production budgets to craft work that balanced darkness and light.
The production company balances digital innovation and in-person experiences.
Production company took creative approaches to Apple, Pinterest, Porsche and Nike spots.
Biscuit Filmworks tries to tell stories differently than might be expected.
