BERLIN, GERMANY – Almedia, the data-driven platform engineering the future of mobile gaming user acquisition, today announces it has been named Europe’s third fastest-growing company in the prestigious FT1000 listing. The FT1000 is an annual listing of Europe’s fastest-growing companies, compiled by the Financial Times and Statista based on average annual revenue growth over a [...]
A teddy bear is typically a symbol of childhood innocence, comfort, and play. But in a harrowing ad from nonprofit Sandy Hook Promise, the stuffed animal serves as a stark reminder of how the gun violence epidemic is impacting childhoods across the U.S. As the organization's latest public service announcement (PSA) reminds viewers, teddy bears...
The merger and acquisition advisory firms JEGI Clarity and Leonis Partners announced a merger on Monday, creating a combined company whose area of expertise includes media, marketing, information, software, fintech, and technology. The newly minted company, which will be called JEGI Clarity Leonis (JCL), will be headquartered in New York, with a presence in London,...
One of advertising's most famous mascots, Planters' Mr. Peanut, is about to become a movie star. The anthropomorphic peanut character, which has been the Hormel Foods-owned brand's mascot for over a century, will make his feature film debut in upcoming Netflix movie The Electric State, released on Friday (March 14). Mr. Peanut is a major...
WWE Monday Night RAW is coming back to Madison Square Garden for the first time in three years--and Netflix will be there live. The streaming giant officially became the new exclusive home of RAW, WWE's flagship weekly program, beginning this year. And according to Netflix, it has sold out its ad inventory for WWE RAW...
Interpublic Group (IPG)'s sale last week of R/GA to private equity (PE) firm Truelink Capital signals a coming wave of PE buying and investing in creative agencies, industry leaders tell ADWEEK. R/GA is not the only agency that has recently sold to PE: last year, Svoboda Capital Partners invested in creative agency Highdive; Keystone Capital...
Flau'jae Johnson has been an LSU Tiger, an NCAA Champion, a rapper, a business major, and a prolific endorser--but being financially stable has become a similarly important part of her identity. As March Madness tips off, Johnson is using her sports marketing partnership with credit firm Experian to help fans get there as well. She'll...
First-party audience data isn’t just helpful in-house; more and more newsletter publishers are adding revenue based on their attractiveness to advertisers.
Kalil & Co., Inc. announced the divestiture of Arkansas and Oklahoma assets from RAM Outdoor Advertising. The assets consist of The post RAM Outdoor Divests Arkansas and Oklahoma Assets first appeared on OOH TODAY.
The Brooklyn-based production company added Apple as a new client in 2024 and also launched a magazine and agency.
