Jeff Lilly has been named director of technology for Nexstar's Chicago owned station WGN. Lilly will oversee the day-to-day operations of the engineering department and the Bradley Place facility. He is responsible for all technology for WGN-TV, supporting Nexstar Media Group's national cable news network NewsNation studios in Chicago, and national multicast networks AntennaTV &...
In a world where AI decisioning and autonomous agents are reshaping the advertising landscape, data and identity have never been more important. After all, how can you market to someone if you can't find them? But the rise of AI-driven platforms like Google's Performance Max (PMax) and Meta's Advantage+ has fundamentally altered how advertising operates....
Household data gives marketers a reliable data pool in an ever-changing digital world.
Dutch says it’s helped “thousands of pets get affordable care—and pet parents like you love us.”
How Whataburger, Criterion, Gorton’s Seafood and others showed up at SXSW with activations.
After a highly successful 2024 branding campaign celebrating the milestone 150th running of the Kentucky Derby, Doe-Anderson is once again bringing its creative expertise to the Kentucky Derby Museum with a new campaign for 2025, themed, "The Only Place You’ll Ever." The new work coincides with on-site renovations and comes on top of a record [...]
To celebrate the 200th birthday of Johann Strauss II, the Vienna Tourist Board is launching an intergalactic premiere. The “Waltz into Space” mission will send Strauss’s masterpiece “The Blue Danube” into deep space. For decades, “The Blue Danube” has been considered the unofficial “Anthem of Space” – famously immortalized in Stanley Kubrick’s “2001: A [...]
Among the notable campaigns for March 12: State Farm’s ‘Batman vs. Bateman’ and Heinz ads urging you to dip potato chips in ketchup.
In this edition of the Sell-Side View, Lydia Parker, Head of International Agencies at Samsung Ads, discusses the unique vantage point of the original equipment manufacturer (OEM), the expansion of its free ad-supported streaming TV (FAST) service, and the company's evolving data strategy. What is the greatest challenge facing CTV publishers today? I think we [...]
At the start of the year, US telco Comcast announced the launch of 'Universal Ads', a new buy-side offering that the company says is designed to give advertisers of all sizes access to premium TV inventory. The project is notable in part for its reach across America's major TV businesses — NBCUniversal, Paramount, Warner Bros. [...]
