Magnite Strikes CTV Deal With Amazon Publisher Services
The setup allows Amazon to sit within the SSP to directly monetize inventory.
Steve Doocey Gets His Steps in on ‘Morning Walk’
Doocy will be joined on the inaugural segment by Bret Baier and George Hamilton.
VCCP takes Hovis to TV for first time in six years
Hovis is reportedly in merger talks with Kingsmill as the baking industry consolidates to cope with higher costs and a consumer backlash against processed foods. In this new campaign, however, VCCP sidesteps all that to showcase the Hovis brand and the place it has held in British culture since 1886. Employing VCCP’s trademark mix of [...]
Anomaly makes media magic for Amazon Ads
Amazon is hard on the heels of Apple when it comes to using ads to make a tech behemoth more user-friendly and (say it quietly) human. Another unexpected consequence of the digital tidal wave is creativity raising its battered head, not in consumer-facing advertising but B2B. The two big winners at the recent Clios were [...]
BMB’s Pim Lai: my Top Tips for Cannes
Top Tips for Cannes IKEA – The Co-Worker on Roblox It’s one thing to build a branded world in a virtual universe. It’s another to pay people real wages to work in it. IKEA’s recruitment campaign on Roblox does both, and does it well. Part job fair, part immersive gameplay, it’s a fresh take on [...]
Pablo and Unlimited combo scoops more UK government business
The combo of independent Pablo and Accenture Song’s Unlimited seems to have taken over from M&C Saatchi as the UK government’s favoured agency, first under the last Tory government and now Labour. It’s been reappointed to the £15.6m Cabinet Office contract (down from £22m) to add to another recent reappointment by HMRC. It also handles [...]
Dark Times at The Los Angeles Times
In this week's episode of Adspeak, senior media reporter Mark Stenberg unpacks why The Los Angeles Times lost $50 million last year.
Your Algorithm Is Your God
—How Invisible Code Quietly Took the Throne from Free Will You wake up.You check your phone.Before your body fully arrives in the day, the algorithm is already rearranging your mind. It tells you what’s trending.It shows you who’s desirable.It decides what you should fear, want, envy, scroll past, or click into. And you let it.Every [...]
The Dirty Mobile Phone Industry
A mobile phone is sold every 57 seconds meaning that there are now more mobile phones on the planet than toothbrushes. We investigated the shameful secrets of the multinationals who produce our mobile phones. They are the big winners of the mobile revolution as their profits explode but what is the human and environmental cost [...]
