“Brands won't just compete on campaigns, they'll compete on algorithms in the future.”

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This is ? Billionaire Roleplaying ?, a satire comedy community based around taking up the persona of a greedy billionaire.

Publicis has nabbed LinkedIn’s global media business, worth an estimated $250m, in a closed review against Dentsu. Both previously worked for the Microsft-owned business/social network. It’s yet another big media win for Publicis, which detached Coca-Cola media from WPP a month or so ago, making a big dent in WPP’s one-time exclusive Coke deal. Publicis [...]

There are a number of exciting emerging opportunities in CTV advertising says Cadi Jones, SVP Europe at Index Exchange, but the biggest might be the growing availability of live TV through programmatic tools. Live TV brings a lot of value to advertisers, since live programming (like sports or concerts) provides a uniquely lean-in, engaging experience [...]

As news publishers contend with falling traffic and the prospect of generative AI scraping their content, recent findings from Mantis  also highlight the risk of ad revenues being lost to overzealous brand safety tools. According to the contextual targeting company, brand safety solutions blocked around half of this year's Super Bowl and Oscars-related content across [...]

More than two dozen former employees of The Mill, the production studio that shut down in February, have joined creative company Thinkingbox to expand its post-production division The Heist.

AI and LLMs are popular precisely because they get people answers and information faster than clicking around.

There has been a deceleration in overall spending during the past two months compared to the same period last year.