In a year characterised by tariff-related uncertainty and geopolitical instability, a large number of advertisers have looked to digital and social channels in pursuit of shorter-term returns on their ad investments. But even in this period of economic turbulence, there are plenty of brands looking for longer-term growth, and still discovering or rediscovering the power [...]
Integrating Mobile Billboards with Other Digital Channel--Ideal Use Cases for Mobile Billboard Truck Campaigns The post Best Practices for Running Mobile Billboard Campaigns: Insights from a Nationwide Fleet Operator first appeared on OOH TODAY.
Billboard or Waterfall? Percy Jackson Blurs the Lines—and the Sidewalk The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Head of advertising and data at Sky will lead C4’s response to threatened Comcast takeover of ITV Channel 4 has raided Sky for its new chief executive as the broadcaster faces the prospect of a takeover of ITV by Comcast that would pose the biggest threat in its four-decade history. Its board is understood to [...]
Dan Brown’s long-awaited eighth book, TheSecret of Secrets, is getting a marketing boost for the holidays with the help of creative agency Nail Communications. While the book is a thriller full of intrigue, mysteries, and action, Nail leaned into humor to convey the uniquely absorbing experience of reading a Dan Brown novel. “Brown’s books are deeply researched and full [...]
Plus, rising to the challenge of achieving scale and consistency globally.
Accenture says all its staff are now ‘reinventors’ (as opposed to boring old consultants) and Google has joined it on the reinvention trail with this year’s annual ‘Year in Search’ number, produced in-house. Tech can seemingly produce the constant revolution/reinvention Chairman Mao set his sights on, without the millions of casualties. Interesting to see what [...]
In this week's Week in Charts, Netflix vs Paramount's market shares, Future's Google zero resilience, and the price of personal data. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Warner Bros. [...]
Tech company has installed the advertising screens in hundreds of apartment blocks across 20 British cities Digital billboards that can film viewers’ responses to adverts have been installed in hundreds of apartment blocks, in a move that civil liberty campaigners called “creepy as hell”. The supplier, 30Seconds Group, says the cameras allow them to track [...]
The annual report finds nostalgia and Gen Z’s preferences will shape the year ahead
