Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products. Now, generative AI is complicating the already rather bloody streaming wars. The post AI Is Rewriting The CTV Advertising Playbook appeared first on AdExchanger.
Brands told ADWEEK they’re bracing for a “logistical nightmare” as TikTok tightens its grip on shopping with its latest policy
On the Beach has cleverly launched a new “Beckham clause” refund policy for “when family chat goes nuclear”. The Family Fall-Out Perk allows groups to reclaim a refund on one person’s share of the hotel if there’s a drama that stops them joining the happy holiday party. Zoe Harris, chief customer officer at On the [...]
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The week's most notable ads from Dos Equis, Taco Bell, Babybel, Hershey's, and more
Big Outdoor, Clear Channel, Ocean Outdoor, Broadsign, OUTFRONT, Vector, Adams Outdoor, dentsu, Mile High Outdoor, Vistar Media, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 48 Moves This Week! first appeared on OOH TODAY.
Chair of the firm's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group Andrew Lustigman will participate in a panel entitled “Making Health Claims: Navigating Scrutiny, Science, and Strategy” as part of ACI’s 9th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation on February 5, 2026, at [...]
Algorithms will increasingly mediate how people discover, evaluate and interact with brands. The path forward lies in diversification and data.
YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center (GMC) platform. Starting Thursday, those formats will officially roll out to all of Google’s Performance Max and Demand Gen campaigns. The post You’re Not Imagining It – There Are More Shoppable CTV Ads On YouTube [...]
When Netflix announced its full year earnings on Tuesday, much of the focus was on its in-limbo acquisition of Warner Bros. Discovery, following the streamer's decision to upgrade its offer to an all-cash transaction. Such was the emphasis on the takeover attempt that despite promising figures from within these earnings — quarterly revenues growth topped [...]
