With the advertising world rapidly evolving and competition intensifying, companies often struggle to stand out and connect with their target audience. They need proven and experienced experts who can help them leverage multiple channels, while ensuring consistency and effectiveness across each. Auto branding is one such advertising medium. An advertising vehicle is like a moving… Read [...]
The new Ad Council and Sugar23 initiative will focus on content around social impact and mental health.
Get tips from an Amazon Ads partner on using Amazon Marketing Cloud and other advanced tools to reach new customers and increase sales.
Consumer demand for GLP-1 drugs like Ozempic and Wegovy has drawn a flood of new entrants. Yaccarino will have to find a way to differentiate eMed, analysts said.
Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ability to adopt new products and innovate. At the same time, their role is expanding beyond technical implementation. They are becoming a critical link between marketing, operations, product development, creative and [...]
LA28 announces naming rights for Comcast Squash Center at Universal Studios and Honda Center.
Cannes Lions has revealed what it sees as the keys to creative results based on a WARC analysis of this year’s Creative Effectiveness Lions. These are based on results over time. Compound creativity, humour and market disruption lead to commercial success ‘Creative Effectiveness Lions 2025 – Insights from the winners’, identifies trends and themes common [...]
Aware that the TV landscape can change in a flash, Hunt is maximizing every opportunity she gets.
Direct-to-Pole Panel-Free, Standard Panel-Free Frame Systems Are Changing the Game The post Rethinking Hurricane Protection first appeared on OOH TODAY.
OOH Growth Slowing, Large-Format Attention, Cannabis Controversy, and pDOOH Popularity in China—here are the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
