Publicis has nabbed LinkedIn’s global media business, worth an estimated $250m, in a closed review against Dentsu. Both previously worked for the Microsft-owned business/social network. It’s yet another big media win for Publicis, which detached Coca-Cola media from WPP a month or so ago, making a big dent in WPP’s one-time exclusive Coke deal. Publicis [...]
Everything brands, agencies and creators need to know about the video platform as it faces another deadline.
There are a number of exciting emerging opportunities in CTV advertising says Cadi Jones, SVP Europe at Index Exchange, but the biggest might be the growing availability of live TV through programmatic tools. Live TV brings a lot of value to advertisers, since live programming (like sports or concerts) provides a uniquely lean-in, engaging experience [...]
As news publishers contend with falling traffic and the prospect of generative AI scraping their content, recent findings from Mantis also highlight the risk of ad revenues being lost to overzealous brand safety tools. According to the contextual targeting company, brand safety solutions blocked around half of this year's Super Bowl and Oscars-related content across [...]
More than two dozen former employees of The Mill, the production studio that shut down in February, have joined creative company Thinkingbox to expand its post-production division The Heist.
AI and LLMs are popular precisely because they get people answers and information faster than clicking around.
There has been a deceleration in overall spending during the past two months compared to the same period last year.
Four things you may have missed from the 2024 edition.
Image source: google The discovery of vehicles as an advertising medium is nothing short of a coup. It’s more or less traditional advertising—but on wheels and can be seen by anyone wherever it drives. Whether from a dedicated vehicle or the company truck, mobile advertising is an excellent way of getting any brand to go [...]
The success of Geopath is inextricably tied to the success of the OOH industry as a whole. Supporting Geopath means supporting standardization, trust, and growth—three pillars that are essential for OOH’s future. The post Securing the Future of Out-of-Home Advertising: A Call for Industry Unity appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights.
