Harry’s Plays With Action Movie Tropes as the Brand Gets a Makeover
Harry's amps its media spending, revamps its packaging and launches a new campaign with Zulu Alpha Kilo New York, Mythology and Collins.
Meta Lands Multiyear Sponsorship Deal With UFC
Meta becomes UFC’s first official fan technology partner.
Autumn Jones Named News Director at WKMG in Orlando
Jones comes from WFTX Fox 4 in the Fort Myers-Cape Coral-Naples area
Telemundo 48 in San Jose Hires Orlando Peña Aurquia as Meteorologist and Climate Reporter
His first day will be Monday, April 14.
Craig Ford Retires from WTVA in Tupelo After 25 Years
Ford was the assistant news director and anchor at the Tupelo, Mississippi ABC and NBC affiliate.
Snapchat Expands Agency Partner Program to Woo More Media Buyers
Snapchat has expanded its Agency Partner Program with new tiers and tools to attract more media agencies and strengthen its ad business.
Peter Thiel-backed AI Startup Sentient Pitches Itself More Transparent than OpenAI and Perplexity
“Brands won't just compete on campaigns, they'll compete on algorithms in the future.”
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Billionaire Roleplaying
This is ? Billionaire Roleplaying ?, a satire comedy community based around taking up the persona of a greedy billionaire.
Publicis wins LinkedIn media – what’s the French group’s secret sauce?
Publicis has nabbed LinkedIn’s global media business, worth an estimated $250m, in a closed review against Dentsu. Both previously worked for the Microsft-owned business/social network. It’s yet another big media win for Publicis, which detached Coca-Cola media from WPP a month or so ago, making a big dent in WPP’s one-time exclusive Coke deal. Publicis [...]