CinemaCon 2025: Amazon MGM Has Big Plans for Movie Theaters
Amazon plans to release 14 films in theaters in 2026, from a Ryan Gosling sci-fi film to Masters of the Universe.
TikTok CPMs Dropped During US Ban Extension
During the first quarter of 2025, U.S. ad spend on TikTok declined among eight of the top 10 advertiser categories on the app compared to the same time in 2024.
WPP Acquires InfoSum to Enhance Data and AI Offerings
The acquisition, the terms of which were not disclosed, represents a bold push to enhance the holdco's AI stack.
Outdoor advertising predictions (2025): The big shifts every advertiser needs to know
Outdoor advertising (OOH) is having a moment. And not just any moment. It’s evolving into one of the smartest, most creative tools in your marketing toolkit. OOH is no longer just about visibility. It’s about relevance, precision, and creating brand experiences that actually connect. In this article, you’ll find out how AI, sustainability, and smarter [...]
Daniel Head – CEO, Jacquard
In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Daniel Head, CEO of Jacquard, a provider of AI-driven marketing automation, to explore how AI enhances efficiency, personalization, and creativity in brand messaging and Out of Home advertising and to discuss why businesses must embrace AI to stay competitive. Podcast Breakdown 00:00 - [...]
Three Offices Unite to Form West BBDO
BBDO has merged its Los Angeles, San Francisco, and Dallas, TX offices under the name West BBDO.
Creating Brand Impact That Lasts Beyond the Moment
This post was created in partnership with Cirque du Soleil Key takeaways Brands are no longer content with one-off activations or fleeting impressions. They want partnerships that spark deeper connections, […]
NBCUniversal and Jeep Rev Up a Partnership For The Real Housewives of Beverly Hills Reunion
Jeep is the first official auto sponsor in Real Housewives franchise history.
Harry’s Plays With Action Movie Tropes as the Brand Gets a Makeover
Harry's amps its media spending, revamps its packaging and launches a new campaign with Zulu Alpha Kilo New York, Mythology and Collins.
Meta Lands Multiyear Sponsorship Deal With UFC
Meta becomes UFC’s first official fan technology partner.