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Pete Davidson is Spoken For Again—But This Time, By Verizon
Move over Reformation—Verizon and Pete Davidson have gotten serious. The telco brand enlisted the actor and comedian for two spots announcing its new three-year price lock guarantee program. The program […]
Too Much Milk, Not Enough Seats: EssenceMediacom’s Messy First Day of RTO at WTC
Reports of overcrowding, employees working from waiting room chairs, and a fridge full of milk marked WPP's first day back to the office.
WPP Acquires InfoSum to Power its AI-Based Data Strategy
UK-based agency holding group WPP today announced it has acquired data clean room provider InfoSum for an undisclosed fee. InfoSum will become part of WPP's media arm GroupM, which is headed up by former InfoSum CEO Brian Lesser. As part of GroupM, WPP says InfoSum will "power the creation of a new generation of AI-enhanced [...]
Advertisers Face Fresh Choices as Late TikTok Bidders Emerge
Amazon and AppLovin have submitted late bids to buy TikTok, according to reports this morning, days before Saturday's deadline that would enforce a ban on the video-sharing app in the US. Tim Stokely, Founder of OnlyFans, has also mounted a bid backed by a cryptocurrency foundation, Reuters reported on Wednesday. The deadline was extended back [...]
Some Genres are Having a Tough Time Transitioning from Linear to BVOD
While some genres of content are moving from linear TV to broadcaster video on-demand (BVOD) very smoothly, others are having a bumpier transition says Eleni Marouli, Head of Market Developments at Ofcom. Audiences are happy to log in to BVOD platforms for entertainment and drama programming for example, but live content like news isn't seeing [...]
CTV’s ‘Mini Walled Gardens’ are Holding Back Data Innovation
CTV doesn't have the same sorts of dominant walled gardens that exist on the web says Davide Rosamilia, VP of Product at ID5, but it does have mini walled gardens of sorts — sell-side companies which hold onto their data tightly, and have very different approaches to working with the buy-side. And at a time [...]
Fox Inks Deal With Sargento for National Grilled Cheese Month
The integration will drive viewers to its Bite on Fox platform
CinemaCon 2025: Amazon MGM Has Big Plans for Movie Theaters
Amazon plans to release 14 films in theaters in 2026, from a Ryan Gosling sci-fi film to Masters of the Universe.