Is there a future for UK broadcaster Channel 4? The one-time enfant terrible of the UK broadcasting scene has been struggling of late and now it’s looking for a new CEO as Alex Mahon (below) is on her way to live events outfit Superstruct Entertainment. Mahon has done a pretty good job of keeping C4’s [...]
As the UK basks in an unseasonal heatwave it’s time for agile advertisers to advise us to, in the words of a very contentious ad from a few years back – “be beach body ready.” Shots seem to be tighter and even shorter this year (expect a fuss somewhere down the line) and Sweaty Betty [...]
This clever campaign characterizes mobile phones as a needy, controlling presence in our lives. It’s spot-on and just a little bit spooky, appropriately soundtracked by Olivia Rodrigo’s song “Jealousy, jealousy.” Africa Creative and Brazilian telco Vivo are aiming the work at Gen Z, but it will give most generations something to think about. Marina Daineze, [...]
Cannes Lions has released its speaker schedule and the whole week is packed with creator events, one of which is hosted by Heineken. Here, however, the beer brand is telling us to get off social media. The contradictions continue. Le Pub’s new global campaign for Heineken holds on to the old-fashioned, big film concept, but [...]
Why Brand Building Matters Across Channels Creating a successful brand isn’t just about having a nice logo or catchy slogan. It’s about developing a consistent presence that resonates with your... The post The Ultimate Guide to Building a Brand That Works on Social, SEO, and Beyond appeared first on PGN Agency.
If you thought programmatic advertising was the final frontier of media buying innovation, think again. The next big shake-up is coming at you with “agentic AI”
Sixty-four percent (64%) of viewers are more likely to watch ads in OOH environments if they’re mixed with entertainment content ...content captures attention and cuts through ad fatigue The post It’s the Content! Combined with Ads first appeared on OOH TODAY.
Billboard Owner Fined, Pot Ads in Indiana, Scratch 'n Sniff OOH, —read the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
will install more than 1,000 new digital screens, roll out world-first immersive formats, and launch Access All Audiences, ...shifts outdoor advertising from panel-based to audience-based planning The post Global unveils ‘The Greatest Show Under Earth’ first appeared on OOH TODAY.
Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the physical world. But for enterprises and distributed teams like franchises, insurance agents, and multi-location businesses, navigating the traditional OOH buying process has been complicated, slow, and dependent on third-party agencies. That changes
