Top 5 Educational Startups of India Transforming Learning
The Indian education sector is undergoing a powerful transformation, largely driven by technology and innovation....
Top 5 Tech Startups of India Revolutionizing Innovation
India’s startup ecosystem has evolved into one of the world’s most dynamic and diverse. With...
Why Brands Rely on Famous Faces for Consumer Impact
In a competitive marketplace, gaining a consumer’s attention can be challenging. One highly effective method...
How Celebrity Endorsement Builds Powerful Brand Connections
In today’s saturated market, standing out isn’t just about great products — it’s also about...
Publisher World of Goods Gets Into Retail, Selling Products From Brand Partners
House of Goods will sell products from brand partners and offer sponsorship opportunities.
Walmart Pitched Its Adtech To Retailers. Now It’s Pulled the Plug
The retailer won a pitch in February, then dropped the offering.
Channel 4 doesn’t need a visionary but it could do with a new vision
Is there a future for UK broadcaster Channel 4? The one-time enfant terrible of the UK broadcasting scene has been struggling of late and now it’s looking for a new CEO as Alex Mahon (below) is on her way to live events outfit Superstruct Entertainment. Mahon has done a pretty good job of keeping C4’s [...]
Wear the damn shorts (whoever you are) says Sweaty Betty
As the UK basks in an unseasonal heatwave it’s time for agile advertisers to advise us to, in the words of a very contentious ad from a few years back – “be beach body ready.” Shots seem to be tighter and even shorter this year (expect a fuss somewhere down the line) and Sweaty Betty [...]
Africa Creative and Vivo tackle ‘toxic’ smartphone addiction
This clever campaign characterizes mobile phones as a needy, controlling presence in our lives. It’s spot-on and just a little bit spooky, appropriately soundtracked by Olivia Rodrigo’s song “Jealousy, jealousy.” Africa Creative and Brazilian telco Vivo are aiming the work at Gen Z, but it will give most generations something to think about. Marina Daineze, [...]
Heineken and the industry’s love-hate relationship with social media
Cannes Lions has released its speaker schedule and the whole week is packed with creator events, one of which is hosted by Heineken. Here, however, the beer brand is telling us to get off social media. The contradictions continue. Le Pub’s new global campaign for Heineken holds on to the old-fashioned, big film concept, but [...]