G/O Media Sells Quartz and The Inventory to Redbrick
The spin-off leaves G/O Media with just two remaining editorial brands.
Reinventing Retail for Gen Z: Stacy Doren’s Vision for Journeys
How the footwear and fashion brand is innovating for the future.
In First Big Marketing Push, OpenAI Makes ChatGPT Free for College Students
In its first major brand campaign under chief marketing officer (CMO) Kate Rouch, OpenAI is getting in front of college students ahead of final exams. On Thursday (April 3), Rouch […]
10 LinkedIn Ad Mistakes… Made by LinkedIn Itself
Ironically, the worst LinkedIn ad creative mistakes are made by LinkedIn's paid advertising team. The post 10 LinkedIn Ad Mistakes… Made by LinkedIn Itself appeared first on Marketing Fix blog.
Barclays to VCCP, Asda for Lucky Generals
Account moves tend to land on a Friday and this week we learn (or think we do as no-one seems to be saying much officially) that Barclays in the UK (below) has gone to VCCP while Asda is tipped to go to Lucky Generals. Barclays, with BBH for 20 years, lined up M&C Saatchi, TBWA [...]
Trump Grants TikTok a Second 75-Day Extension, Pushing Deadline to Mid-June
"The deal requires more work to ensure all necessary approvals are signed,” Trump said
EXCLUSIVE: Most Americans Don’t Care If TikTok Shuts Down
Opinions are roughly evenly split about the fate of the short-form video app.
CBS to Air MTV Video Music Awards for the First Time Ever
The one-hour live preshow will air across the Paramount Media Networks
AppLovin Confirms TikTok Bid but Casino Mogul Steve Wynn Is Not Involved
AppLovin’s advertising algorithm could significantly grow TikTok’s business, said CEO Adam Foroughi.
Andy Miller Joins Griffin Media as VP of Digital Content
Andy Miller has joined Oklahoma-based multimedia company Griffin Media as vice president of digital content. Miller will oversee the storytelling and distribution of original content through multiple digital channels and […]