Retailers and brands that work together to establish fair media investments and shopper-focused strategies will be best positioned for long-term success.

Nielsen, Tubi, Samsung Ads, and New York Times Advertising talk the future of TV at IAB and ADWEEK's NewFronts roundtable.

“Love, laughter and happily ever after” is an age-old trope that BBC Creative is using to promote the broadcaster’s full range of comedy shows. The in-house agency has created a spoof dating show, “Love at first laugh,” where couples are matched according to which BBC comedy moments they laugh at. The resulting dates feature in [...]

Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a “frenemy.” As opposed to a mighty monster that would munch up his margins. Meta’s Mark Zuckerberg escaped a similar soubriquet as far as we know but now, according to Nilay Patel, editor-in-chief of The Verge and host of the Decoder podcast, Zuckerberg’s [...]

Analysis of online ad data shows parties and affiliated groups spent more than $39m for political ads across Facebook, YouTube and Google search since 28 March Polls tracker; Election guide; Interactive seat explorer Party policies; Micro parties explained; Full election coverage Listen to the latest episode of our new narrative podcast series: Gina Get our [...]

acquisition brings 24 static bulletins and 25 digital bulletins into the Adams portfolio—further solidifying the company’s momentum during a period of rapid growth The post Adams Expands Again with Acquisition of Times Shamrock first appeared on OOH TODAY.

Be the first to congratulate these OOH movers! The post OOH Moves Today – 40 Moves This Week! first appeared on OOH TODAY.

Robertson and Scheller will provide a guide to sustainability in (D)OOH, exploring the environmental impact of media and revealing why the (D)OOH channel is greener than many people The post Robertson & Scheller Take On Sustainability in Mexico City first appeared on OOH TODAY.

Advertising can be quite useful sometimes. Advertisers have realised that there are parts of the body that (may) require assistance and some are approaching the matter with realism and even wit. Maybe it’s the Dove effect. As Emma Hall wrote: Women don’t need a delicate approach to the often indelicate bodily trials that life puts [...]

MAA has more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful. Even diverting. One of our key sources of revenue, along with [...]