CBS to Air MTV Video Music Awards for the First Time Ever
The one-hour live preshow will air across the Paramount Media Networks
AppLovin Confirms TikTok Bid but Casino Mogul Steve Wynn Is Not Involved
AppLovin’s advertising algorithm could significantly grow TikTok’s business, said CEO Adam Foroughi.
Andy Miller Joins Griffin Media as VP of Digital Content
Andy Miller has joined Oklahoma-based multimedia company Griffin Media as vice president of digital content. Miller will oversee the storytelling and distribution of original content through multiple digital channels and […]
CinemaCon 2025: Rating the Studio Presentations
Disney and Paramount brought big stars, but Lionsgate dropped the mic with a private Weeknd concert.
Texas Station Launches New Streaming Show Called Inside East Texas
One segment will be a weekly news feed with a fast-paced, bite-sized recap of the week's top stories delivered in the same rapid-fire style you’re used to on your phone.
Streaming Ratings, Week of March 3: Reacher Makes it Two Weeks at No. 1
Four titles had over a billion viewing minutes with two of those belonging to Netflix.
Marissa Armas Joins CBS Dallas as Reporter
Armas was a reporter and anchor at CBS owned Denver station KCNC until July 2023.
Mark Kriski Returns to KTLA Morning Show After Medical Absence
Kriski said it took him longer than expected to recover from a procedure done to his right vocal cord.
The WIR: AppLovin Confirms TikTok Bid, BBC Plans AI Negotiations and Short-Form Growth, and Linear TV Remains First Port of Call in Europe
In this week's Week in Review: the BBC publishes its annual report, AppLovin confirms its TikTok bid, and RTL data sheds light on European TV habits. Top Stories AppLovin Confirms TikTok Bid Mobile ad tech business AppLovin confirmed on Thursday that it has submitted a bid for all of TikTok's operations outside of China, ahead [...]
Mastering Brand Storytelling: Key Strategies and Inspiring Examples
There are many marketing strategies used to improve customer loyalty, garner engagement, and achieve other performance objectives. Typically, these approaches will try to motivate an action by evoking some form... The post Mastering Brand Storytelling: Key Strategies and Inspiring Examples appeared first on PGN Agency.