Infinite Reality has passed 150 million consumer interactions across its immersive, web-based 3D shopping environments. The company, which builds fully shoppable virtual storefronts that work on any device without downloads or headsets, says the milestone points to where ecommerce and digital brand engagement are heading.
The two teamed up at the end of last year to develop podcasts for popular Nickelodeon titles like Dora the Explorer, Blue Clue's, and Paw Patrol.
Similar to Amazon and Walmart's influencer programs, Best Buy Creator will aim to drive new traffic and sales to the retailer's marketplace on BestBuy.com.
It marks the 4-year-old agency's 6th acquisition.
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Fox News was No. 1 on Friday
