WWE SummerSlam Taps Chase Freedom as First-Time Presenting Partner
WWE SummerSlam will be held over two days at MetLife Stadium.
Summer Bash Taps Into Wrestling’s Expanding Cultural Arena
Co-produced by Nue and The Masked Man Show, Summer Bash is a brand-backed fan event merging podcasting, hip-hop, and wrestling culture ahead of WWE’s SummerSlam weekend.
Safe Driving: The Role of Out-of-Home in Influencing Driver Behavior
TL;DR: Out-of-home ads help promote safe driving by reaching people during real-world driving moments. Behavior change is more effective when messages are timely, visible, and part of daily routines. Strategic placements, like near high-risk areas or nightlife spots, make safe driving ads more impactful. AllOver Media provides unique formats like gas pumps and truckside ads [...]
Michael Kassan Says He ‘Feels Good’ After Reaching ‘Amicable’ Agreement With UTA
The bad blood between renowned media advisor Michael Kassan and United Talent Agency has come to a close.
Comcast’s Q2 Earnings Show Streaming Momentum, But Legacy Pressures Persist
Investors rewarded Meta on Wednesday for reporting stronger-than-expected Q2 earnings, driven by robust ad revenue growth and promising user engagement metrics. The company’s stock rose more than 11% in after-hours trading. The following morning, investors rewarded Comcast for losing fewer broadband and video subscribers than expected in Q2, with a roughly 5% bump in share [...]
WKYC in Cleveland Promotes From Within for News Director
Julie Flynn has worked as assistant news director at WKYC since September 2023.
Barb Starts Measuring Most-Watched YouTube Channels on TV
Barb, the UK TV measurement body, has started measuring TV viewing of select YouTube channels. From today, the joint industry committee (JIC) will report viewing figures for 200 channels on the video sharing service, as part of its regular audience reporting. Barb says this development makes it the first JIC in the world to measure [...]
Crypto dances into alternative future in Mother’s new Coinbase ad
Yes, contemporary Britain is pretty gloomy, so here come Mother and new client Coinbase to make a song and dance out of our unfailing ability to put up with the status quo. The campaign introduces a full-on musical extravaganza, “Everything is fine,” which comically dramatizes the everyday financial indignities that are heaped on us Brits. [...]
In 2025, macro is still shifting, and OOH is still rising
In a 2023 story we shared the below graphic. Since then, out of home (OOH) has seen consecutive growth each year. Some could have said at first this was just a “dead cat bounce” post-pandemic, but the trend is consistent enough (16 consecutive quarters of growth now) to
UK advertisers sign up to Less Healthy Food (LHF) directive
A group of UK advertising’s trade bodies including the Advertising Association, ISBA, the IPA, IAB UK, has launched a comprehensive, cross-industry awareness campaign to help professionals working on Q4 campaigns understand the incoming Less Healthy Food (LHF) advertising restrictions. The campaign will signpost key resources including FAQs and online training to help the industry comply [...]