Sunday, August 3 Evening Cable News Ratings: Trey Gowdy in First
CNN finished ahead of MSNBC in total viewers during primetime.
Becoming CEO at 6 Months Pregnant: Rethinking Leadership, Culture, and Care
The logic seems to be that people who are temporarily less available might also be permanently less ambitious. That assumption, however, is just that: an assumption.
Doritos tries faux porn with Walton
Ifr they run this in the UK it may be need age verification. Pepsico’s Doritos has produced a faux porn epic starring ‘The White Lotus’ Walton Goggins as a sexy plumber and some, er, archetypes of the genre. For new flavour Golden Sriracha by Rethink. Adchat PepsiCo Foods US SVP Tina Mahal says the goal [...]
How Independent Creators Can Protect Their Brand Like a Business
Image source: unsplash We’d argue that independent creators need to protect their brand more than big businesses. Big brands almost deviate from branding from consumers. If you go to buy the new tinted SPF from ELF Cosmetics, you’re doing it because the product is better, not the brand. They become their products and services. Independent [...]
Volta —a Recipe for Disaster?
Good or bad, OOH is a special breed. It may be a good thing or a bad thing, but it is still a thing The post Volta —a Recipe for Disaster? first appeared on OOH TODAY.
Here’s What It’s Like Watching Netflix’s Live WWE Broadcast For The Ads
Even if you attend one of Netflix’s WWE events in person, you won’t be able to escape the ads. I now know this from experience. The post Here’s What It’s Like Watching Netflix’s Live WWE Broadcast For The Ads appeared first on AdExchanger.
The Trade Desk Lays Out Its Case To Beat Walled Gardens. Does Wall Street Buy It?
The Trade Desk continued its shaky 2025 earnings schedule when it reported Q2 results on Thursday. The company made a total of $694 million in Q2, up from $585 million a year ago. Its net profit in the quarter rose from $85 million to $90 million in the same time. However, investors were unmoved by [...]
Promoting Government Initiatives: Out-of-Home as a Tool for Change
TL;DR: Out-of-home (OOH) advertising helps government initiatives reach people in public, high-traffic spaces. Common campaign goals include public health, safety, civic engagement, and local program awareness. Formats like gas station ads and transit ads offer flexible and targeted outreach. OOH delivers context-driven, community-based messaging that builds trust without relying on personal data. It’s a cost-effective, [...]
The Trade Desk Revenue Rises but Growth Slows and Stock Tanks 30%
Despite a solid quarter for the Trade Desk, its stock tanked because its rate of growth slowed compared to previous quarters.
How Brands Choose Which Beauty Creators to Work With
The beauty industry consistently utilizes creators to market products. Here’s how beauty brands land on those buzzy collaborations.