Zee Marathi Advertising Scope for Brands
Zee Marathi Advertising Scope for Brands is gaining significant attention in India’s media planning circles...
Zee TV Advertising Options in India
In the evolving world of television marketing, Zee TV Advertising Options in India offer a...
Boidman and Frey to Speak at WOO in Mexico
the world expert on Out of Home finance and the global media developments that drive it The post Boidman and Frey to Speak at WOO in Mexico first appeared on OOH TODAY.
PG Tips enters the tea culture wars with NCA
“Live Life one tea at a time” is New Commercial Arts’ debut line for PG Tips, the famed UK brand now owned by P/E firm CVC. Back in the day it was ‘Tea you could really taste’ with the celebrated/notorious chimps, now cancelled alas. NCA’s debut riffs an another famous PG campaign, ‘Monkey’ with Johnny [...]
The New York Times Adds 250,000 Subs in Q1, with Tariff Impact ‘Immaterial’
The publisher has not yet experienced any negative effects of the brewing trade war, calling the impact of tariffs "immaterial."
Justin Thomas-Copeland Takes the Reins as CEO of the 4As
He succeeds Marla Kaplowitz, who steps down at the end of the month.
Here’s What Netflix’s New Homepage Means for Advertising
Netflix hopes members and advertisers are excited about its new homepage updates.
Nike’s A’ja Wilson Ads Are an Ode to Girlhood and Community
Nike's ads star Las Vegas Aces basketball player A’ja Wilson, as the brand amps up its athlete-focused storytelling amid a turnaround plan.
EXCLUSIVE: Michael Kassan’s 3CV Is Spending $3M on a Cannes Beach Takeover
The big budget beach is a pivotal moment for Kassan, who founded 3VC in June 2024 after his MediaLink exit.
Where Brands’ DEI Pledges Stand 5 Years After George Floyd
Names like Target and Starbucks made big DEI commitments in 2020. Here’s what they look like in 2025.