Bacardi Is Putting Money Behind People to Make Sure AI Doesn’t Replace Your Bartender
Training barkeeps to future-proof their careers
5 Immersive Brand Collabs for The Last of Us Season 2
The brand collaborations include everything from cordyceps-infused food and drink to clothing inspired by characters from the popular series.
The 2025 WNBA Draft Class Is Arriving With Built-In Brands
These aren’t rookies in the traditional sense—they’re seasoned content creators and businesswomen. Their presence should be celebrated, not constrained.
Virgin Atlantic navigates a sea of woke for a rainbow in the clouds
A new campaign from Virgin Atlantic is something of an event in UK adland: Its Branson-esque trolley dollies summed up the ’90s, since when it’s woken up to the joys of woke.* The last cross/trans dressing opus from Lucky Generals frightened a few horses but was really no more shocking than an old episode of [...]
Can Uncommon and the BBC boost US-UK relations?
One-shot takes are having a moment. Netflix’s Adolescence and Apple’s The Studio have experimented with the technique recently, now it’s advertising’s turn. Uncommon Creative Studios has been brought in to promote the BBC’s BritBox in the US, and here’s a single, 14-hour long take sped up into a minute and a half. The idea is [...]
Cannabis Giant Trulieve and Ultimate Frisbee Meld Weed and Pro Sports With New Pact
Cannabis giant Trulieve and Ultimate Frisbee have inked a deal for marketing activations, co-branded content and on-site exposure, initially spanning three states.
for your future!
via
