The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly when compared to its legacy panel-only product. The post The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast appeared first on AdExchanger.

Tomorrow we’ll be choosing our UK Agency of the Year (to be followed by some other bits on Thursday.) It’ll be an interesting choice with creative agencies, especially network ones seemingly in full retreat as their holding company masters seem to have run out of options as to what to do with them. There are [...]

Santa goes to jail and gives the naughty kids tattoos for Christmas.

With Google and Meta swallowing up small and medium-sized enterprise (SME) ad budgets, CTV needs simplicity to acheive its full growth potential, writes Andy Jones, VP of Broadcast and CTV, EMEA at PubMatic. The expansion of CTV has caused an explosion of supply. However, while this increase in quantity and formats creates a raft of [...]

From agent-to-agent media buying to the erosion of social discovery, here’s what the industry says will actually matter next year.

Looking ahead, the future of OOH will be shaped by...the demand for high-quality photos and videos ... To meet this demand, operators need more than just standard photography; they need SignBird photography The post Paint to Pixels: Evolution of OOH first appeared on OOH TODAY.

Back for its 12th year, the ADWEEK Creative 100 is now open for submissions.  This renowned list highlights the top creative minds in the marketing, advertising, media and entertainment industries, […]

The grocery chain Albertsons is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. Its new click-to-cart product should help. On Monday, Albertsons Media Collective announced the new click-to-cart product, based on its “Add-It” technology for off-site media, which is to say that those [...]