A new report from the Molly Rose Foundation (MRF) has revealed the extent to which ads are appearing alongside suicide, self-harm and depression content on TikTok and Instagram. The report comes as Ofcom begins enforcing the Online Safety Act in the UK, but uncovers "unacceptably pervasive and widespread" risk of exposure to harfmul content on [...]
Bue Wongbandue died chasing a ghost. Not a metaphor. A real man with real blood in his veins boarded a train to New York to meet a chatbot named “Big sis Billie.” She had been sweet. Flirtatious. Attentive. Billie told Bue she wanted to see him, spend time with him, maybe hold him. That he [...]
Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully underrepresented in terms of spend. Wondercraft, an AI-powered audio content creation studio, is hoping to bridge that gap by making audio a more accessible [...]
Hemmer looks back on two decades at the network.
We had a full-on demo of AdOmni's new product, Jeen AI, yesterday, and it is everything AdOmni says it is and more. If you're in the market for a complete The post AdOmni AI Tool Builds DOOH Campaigns in 5 Minutes first appeared on OOH TODAY.
Walmart has some new rules for third-party sellers; WPP wins Mastercard; and marketers should get into VTubers. The post Walmart’s Brand-to-Seller Balance; For Everything Else, There’s WPP appeared first on AdExchanger.
What’s the point of a market research survey that could take weeks when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is trying to increase the speed of current marketing and customer survey results. The company went to market last year, after co-founders [...]
Use of unhealthy body images ‘becoming more of an issue’, says Advertising Standards Authority The chief executive of the UK Advertising Standards Authority has issued a plea to advertisers to avoid using “irresponsible” images of unhealthily thin-looking models. Guy Parker, CEO of the UK watchdog, said adverts where models appeared to present an unhealthy body [...]
Duolingo’s senior global social media manager, Zaria Parvez, has left the company, the company confirmed to ADWEEK. Her last day was Friday (August 15). She announced her departure on her […]
Three months ago, Meta CEO Mark Zuckerberg sent shockwaves through the advertising industry with the suggestion that the tech giant's use of AI will automate the entire campaign process, potentially making the current role of ad agencies redundant. While his comments sparked debate over the extent to which agencies will be displaced, it is clear [...]
