For those living in a world where print ads are the ultimate advertising medium, you may be shying away from using influencers based on several common, easily disprovable myths. For example, you may think that influencers are a fad and aren’t worth the investment. However, according to the Digital Marketing Institute, businesses earn $5.78 for [...]
For all of Ad Tech Land’s excitement about new and emerging CTV-specific ad formats, many commercial brands are still hesitant to try some of these new formats for themselves. The post How Kargo And The Ad Council Are Trying To Make Pause Ads Happen appeared first on AdExchanger.
Since 1955, the 1,042-foot KCTV5 tower has been a familiar landmark in Kansas City.
MSNBC saw growth in the Adults 25-54 demo during primetime.
TL;DR: Out-of-home advertising helps deliver public safety messages in high-traffic, everyday spaces. Formats like digital trucks and indoor displays make messages timely and relevant. Campaigns can address traffic safety, health guidelines, and seasonal risks. Success depends on smart timing, placement, and audience context. AllOver Media offers DOOH solutions to share public safety messages effectively. Public [...]
Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab announced a new publisher-focused working group that aims to ensure pubs are fairly compensated when AI scrapes [...]
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Following a string of failed broadcasting partnerships over the last few years, the Ligue de Football Professionnel (LFP) broke with convention and launched its own D2C streaming service on Friday. Days after the debut of Ligue 1+, early signs are showing a promising outlook for the new strategy. The streaming service has already surpassed 600,000 [...]
Are you a Pune-based business looking to run a hoarding advertising campaign? Then, you’ve not just made the right choice but come to the right place! Also called billboards, hoardings are relevant despite the growth of digital advertising. They offer abundant space to be creative, communicate clearly, and increase visibility across the prominent locations. So,… Read [...]
The new network will lean on fantasy, original programming, and ad demand for CTV.
