ADWEEK Reveals 2025 Experiential Awards Shortlist
This year’s contenders prove that experience isn’t just part of the marketing mix—it’s the heart of it.
Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising
Twenty ad tech firms launch the Ad Context Protocol to cut costs, boost transparency, and lay the groundwork for agentic advertising.
Three Questions Every CMO Should Be Ready To Answer For Their CFO
In today’s economic climate, every marketing dollar is under scrutiny. CMOs aren’t just required to build brands and grow demand; they’re expected to prove that their budgets drive measurable business value. And no one is more invested in that proof than the CFO. This dynamic plays out daily: CFOs pressing for clarity, CMOs under pressure [...]
Cadbury Heroes campaign is System1’s all-time outdoor winner
Are these the most effective outdoor ads? Cadbury’s Heroes campaign from VCCP has scored 5.9 according to System1 rankings, the highest score to date for OOH advertising. System1’s Star Rating is calculated by measuring emotional response to an advert, with strong, positive emotions a key factor in driving long-term brand growth. The ads, which show [...]
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Jim Benton
2025 Will Be the First Year Brands Develop an Agentic AI Holiday Strategy
Walmart, Etsy, and Shopify are signing big deals with OpenAI.
Times Square Takeover for World Mental Health Day
Liz Rave, “Times Square has always been a stage for cultural moments, and today is about using our powerful medium to put well-being front and center, The post Times Square Takeover for World Mental Health Day first appeared on OOH TODAY.
The Trade Desk Execs Share New Details About How Sell-Side Solution OpenAds Will Work
CEO Jeff Green admits the DSP is edging into sell-side territory, but says it’s for the benefit of all players in the adtech ecosystem
HVAC Billboard Ideas: Drive More Service Calls with Strategic Outdoor Advertising
It’s the peak of summer, an air conditioner gives out, and the homeowner scrambles for help. Who do they call? The HVAC company whose billboard they’ve driven past every day on the way to work. That’s the power of smart outdoor advertising – it sticks when people need you most. HVAC billboards aren’t just about [...]
Shoppers Will Soon Be Able to Buy Walmart Products on ChatGPT
The retailer is the latest ecommerce player to announce a deal with OpenAI.