Tuesday briefing: Will a ban on advertising junk food help to tackle obesity in the UK?

In today’s newsletter: As new rules ban TV and online ads for high-fat, salt and sugar products​, the curbing of junk food marketing has found cross-party support Good morning. The television and online advertising landscape changed yesterday, as regulations came into force across the UK limiting the amount of “less healthy” food and drink products [...]

By |2026-01-08T18:07:37-08:00January 8th, 2026|News|Comments Off on Tuesday briefing: Will a ban on advertising junk food help to tackle obesity in the UK?

NBCUniversal Test Out Agentic Buying Across Linear and Digital Inventory

Over the past year, the concept of agentic media trading (where AI agents on both the buy-side and sell-side negotiate ad purchases) has rapidly evolved from theoretical discussions in blog posts to real-world use cases. That speedy evolution has continued into 2026, with NBCUniversal announcing it is running tests of cross-platform agentic media transactions in [...]

By |2026-01-07T09:48:37-08:00January 7th, 2026|News|Comments Off on NBCUniversal Test Out Agentic Buying Across Linear and Digital Inventory

A burnt chicken to promote home delivery / Un peu cramé?

THE ORIGINAL? KFC Kentucky Fried Chicken – 2023 « Thanksfully there’s KFC delivery » Click the image to enlarge Source : Adsoftheworld Agency : Courage, Inc (Canada) LESS ORIGINAL Burger King – 2025 « We also deliver during the holiday season » Source : Dans Ta Pub Agency : Buzzman (France)

By |2026-01-07T06:34:47-08:00January 7th, 2026|News|Comments Off on A burnt chicken to promote home delivery / Un peu cramé?

How Influencer Content Wins Over Traditional Brand Ads

Why Influencer Content Performs Better Prior to the ascendance of social media, companies spent a lot of capital on celebrity endorsements. For decades, the thinking was that everyone loves celebrities, and if a celebrity we admire tells us to buy something, we’re more likely to do just that.  Today, people don’t believe much of traditional [...]

By |2026-01-07T05:09:57-08:00January 7th, 2026|News|Comments Off on How Influencer Content Wins Over Traditional Brand Ads

TBPN, Tech’s Hottest Show, Adds New Sponsors in Shopify, Plaid, AppLovin

TBPN's newest sponsors include the New York Stock Exchange (NYSE), Shopify, Plaid, CrowdStrike, AppLovin, and others.

By |2026-01-06T01:59:50-08:00January 6th, 2026|News|Comments Off on TBPN, Tech’s Hottest Show, Adds New Sponsors in Shopify, Plaid, AppLovin
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