How Netflix Is Expanding Stranger Things’ Shadow
With Stranger Things approaching its final season, the brand is building out its presence in other media.
Rokt and The Female Quotient Help Women Gain Traction at Miami Grand Prix
Rokt and The Female Quotient help women gain traction at Miami Grand Prix amid partnership with Oracle Red Bull and brand panels with Mercedes and Visa.
No Injuries Reported After Oklahoma Station’s New Helicopter Crashes
This version of the station chopper was put into service in October 2024
The Rise of AI Influencers With Blitzscaling Ventures’ Jeremiah Owyang
'There’s a new influencer in town, and it’s not a human.'
Starbucks’ Unusual Move to Change Its Barista Dress Code Could Help Regain Lost Mojo
The company's thinking is that black shirts will help those green aprons to pop.
The WIR: Zuckerberg Lays Out AI Master Plan, UK Video Ad Spend Tops £8 Billion, and Banijay Mulls ITV Takeover Bid
In this week's Week in Review: Zuckerberg believes in an all-AI future for advertising, Banijay considers bidding for ITV, and video ad spend tops £8 billion in the UK. Top Stories Zuckerberg Pulls Away from Agencies with AI Vision Meta CEO Mark Zuckerberg outlined his vision for AI's role in Meta's ad tools in an [...]
3 Ways for Brands and Retailers to Rediscover Common Ground
Retailers and brands that work together to establish fair media investments and shopper-focused strategies will be best positioned for long-term success.
4 Expert Strategies for Navigating TV Advertising’s AI and Creator-Led Future
Nielsen, Tubi, Samsung Ads, and New York Times Advertising talk the future of TV at IAB and ADWEEK's NewFronts roundtable.
BBC Creative has the secret to lasting love, and it’s on the iPlayer
“Love, laughter and happily ever after” is an age-old trope that BBC Creative is using to promote the broadcaster’s full range of comedy shows. The in-house agency has created a spoof dating show, “Love at first laugh,” where couples are matched according to which BBC comedy moments they laugh at. The resulting dates feature in [...]
Can Facebook’s AI “wipe out the entire ad ecosystem?”
Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a “frenemy.” As opposed to a mighty monster that would munch up his margins. Meta’s Mark Zuckerberg escaped a similar soubriquet as far as we know but now, according to Nilay Patel, editor-in-chief of The Verge and host of the Decoder podcast, Zuckerberg’s [...]