Amazon Is Quietly Killing a Program That Brands Used to Drive Sales. Experts Say It Never Worked
The social media-style feed was fundamentally misaligned with shopper behavior, one agency said.
How Neopets Made the Most Surprising Comeback in Online Gaming
Rather than chasing trends, the brand is investing in belonging and letting its community guide what comes next.
sniff my balls (fragrant billboards) / Ça sent fort la redite?
THE ORIGINAL? Sure (Rexona) deodorant – March 2025 Click the image to enlarge Source : Adsoftheworld Agency : AMV BBDO London (United Kingdom) LESS ORIGINAL Lynx Deodorant « Lower Body Spray » – May 2025 Click the image to enlarge Source : Ad Forum Agency : Lola Mullen Lowe Madrid (Spain)
The Real is Rare Now: How Deepfakes Broke Trust and Brought Us Back to Flesh
There was a time when a photograph meant proof.A video meant truth.A face meant presence. That time is gone. We now live in the post-verification era—where seeing isn’t believing, and believing might be the most dangerous thing you can do online. Deepfakes have poisoned the well of perception. AI voice clones whisper lies in perfect [...]
How a Car Brand Drove Funding for And Just Like That Companion Series
Here's the genesis of how Genesis got involved in HBO and Max's Behind the Look.
Apartment Therapy Projects 26% Revenue Bump Thanks to Sticky, Sponsored Tools
The publisher launched its fifth sponsored tool, a Room Planner sponsored by Discover, on Thursday.
OOH Revenue Hits Record $1.98 Billion in Q1 2025
“This is a strong start to the year..." Boost Mobile, Rocket Mortgage, Turo, M&Ms, Wingstop, Sprouts Farmers Market, TopDog Law, Nike, HelloFresh, Spectrum, Tiffany, Progressive, New York University, AT&T, Eli Lilly, Universal Hotels & Resorts, and Verizon The post OOH Revenue Hits Record $1.98 Billion in Q1 2025 first appeared on OOH TODAY.
Make a Premium Statement with AC Bus Branding in Chennai
Chennai is more than just a metropolitan hub—it’s a city where tradition meets technology, and...
OOH News You Oughta Know Today
Q1 OOH Revenue, Vandalized Billboards, Facetune's First OOH, and more —read the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
Red Brick Road’s Matt Davis: My Top Tips for Cannes
FIZOOKA The old mentos in a coke prank has never gone flat. I did it, my kids do it. So kudos to mentos for taking something cross generational and giving it some futuristic fizz by creating the fizzooka. The first branded item in Fortnite, then something made for real for popular gamers. It popped off [...]