Week of September 22 Cable News Ratings: MSNBC Has No Declines
Fox News was the only network with across-the-board declines during both dayparts.
Fox News was the only network with across-the-board declines during both dayparts.
“Well, I’m livin’ in a foreign country but I’m bound to cross the line Beauty walks a razor’s edge, someday I’ll make it mine…” -Bob Dylan “Shelter from the Storm,” is one of Bob Dylan’s best songs on his brilliant 1975 album, Blood on the Tracks. It’s also the new soundtrack for endurance runners in [...]
Maybe advertisers should rethink their involvement in anything that monetizes the attention of kids and teens online – especially as it pertains to new AI chatbots and software. That’s according to former FTC Commissioner Alvaro Bedoya, who shared some of his qualms with digital advertising’s more controversial targeting tactics at Programmatic IO in New York [...]
CNN did not to lose any primetime total viewers during the quarter.
Jason Snyder’s exit comes as FTC locked in the $13.6 billion Omnicom-IPG deal last month
Let’s start with the punchline: in Greece, if you’re a minister, you don’t fear prison. You fear losing your parking spot in Kolonaki. That’s because our Constitution — yes, the sacred text — hides a clause so absurd it would make Kafka blush and Carlin howl. It’s called Article 86, and it’s the single best [...]
Live sports have always had a privileged place in the advertising world. But with the growth of on-demand viewing for other forms of TV, and advertisers' increasing wariness around news content, live sports' ability to deliver large simultaneous audiences next to brand-safe premium content is arguably more valuable than ever. But for many advertisers, live [...]
Ahead of Advertising Week, Meta launches AI-powered sales and marketing assistants that move closer to Mark Zuckerberg’s vision of end-to-end ad automation.
It’s easy to knock rent-a-Beckham in ads (as we sometimes do) but, as with many things, it’s instructive to follow the money. Now DRJB Holdings Holdings, the company that manages the David Beckham brand and TV business Studio 99, has declared a chunky dividend of S80m, up from $67m the previous year. Pre-tax profit rose [...]
As AI reshapes the production business, Publicis Groupe is putting it at the center. The holding company told ADWEEK it has appointed Deepti Velury as global CEO of production, a […]