Ticker: ESPN’s New York Shows Are on the Move
The Disney-owned sports network will make the move to 7 Hudson Square.
Streaming Ratings, Week of May 5: Four Seasons Dethrones You
Only two titles had more than a billion viewing minutes, both of which belonged to Netflix.
Copyrighted Works Used in Generative AI Training – Fair Use or Infringement?
With the rise of the use of generative AI training comes the risk of potential lawsuits from copyright owners whose works have been used without their authorization. The US Copyright Office is stepping up to provide guidance to keep up with this evolving technology and help define what constitutes fair use.
Get More from Your Social Strategy with YouTube
For brands wanting to reach consumers with influencer-driven marketing campaigns, YouTube, celebrating its 20th anniversary this year, may be one of the oldest social media sites, but it’s still one of the best.
Live Sport is the “Endgame” for CTV
The introduction of live sport into programmatic marketplaces is adding valuable inventory, but also presents considerable challenges. And while there are technical hurdles to be resolved on both the buy- and sell-side, Tom Page, Sales Director at Publica, says it's "heartening" to see SSPs and DSPs evolving their strategies to meet that challenge. In this [...]
7 Years of VDO.AI: Journey and Future Plans
Reading Time: 4 minutes Just some years ago, our small team was celebrating our first video ad. Since then, with over 100 passionate people at VDO.AI, we’re using interactive ad formats with Clickable and QR Code Elements, powering campaigns for Fortune 500 Brands. By consistently putting in the effort, we’ve been acknowledged for our innovation [...]
Mother London is back on the gravy train with KFC
Days after the release of a special edition fork, KFC has now cooked up a fashion collab with streetwear brand Aries. The “Gravy Drip” collection is another absurdist instalment in the KFC/Mother story. It’s a limited edition clothes collection, shot in Renaissance splendour by fashion photographer (Chloé, Miu Miu etc) Douglas Irvine. Phoebe Syms, brand [...]
Now Beckham is playing for Nespresso
Sure that somebody somewhere is writing a PHD on David Beckham and why no brand likes to be without one. Now Dave is fronting Nespresso on social media, produced by his own outfit Studio 99. Dave, of course, does a fair amount of imbibing. He’s been pouring Stella Artois for his mates in a recent [...]
What People Don’t Get About the ‘Got Milk’ Campaign
The Price of Milk will have its world premiere at the 2025 Tribeca Festival.
Mashburn Outdoor Acquires 156 Displays from New South Outdoor
Mashburn Outdoor announced the acquisition of Outdoor Advertising Assets in Alabama, Tennessee, and Georgia from New South Outdoor. The transaction included 39 digital and 117 static The post Mashburn Outdoor Acquires 156 Displays from New South Outdoor first appeared on OOH TODAY.