Elevate Media: Escalator Belt Advertising by MyHoardings — A Revolutionary Indoor Branding Format
In today’s fast-paced advertising world, where audience attention spans are shorter than ever, brands need...
Supply In Demand; Like Pigs In Slop
SSPs are looking pretty ripe for acquisition; agencies want real man-on-the-street content from actual human men; and AI slop is taking over the internet. The post Supply In Demand; Like Pigs In Slop appeared first on AdExchanger.
WeWork Expands Global Partnership with FRAMEN into Latin America
such as American Express, J.P. Morgan, Samsung, and Lenovo, with an influential and engaged The post WeWork Expands Global Partnership with FRAMEN into Latin America first appeared on OOH TODAY.
NEWSLETTER: Advertising, Marketing & Promotions – Fall 2025
Click here for the Fall 2025 Newsletter
Uber, Apple and more: top creative ads of the week
Every week, I attempt to curate a list of creative ads which break through clutter and information overload. In this week’s edition: ads from the US and Australia for Uber, a TVC for an e-commerce brand in Canada and more. Uber: master class in theme advertising and use of a medium Recently, I came across [...]
Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?
A new subscription bundle with Le Monde, coupled with the promise of AI translation, underscore its untapped international audience.
The Best Regional Cities For Billboard Advertising In 2025
For years, brands have concentrated OOH (out-of-home) spend in London. The UK capital still dominates, but the economics of media are changing. Regional cities now deliver unmatched reach at a lower cost. As Joe Lawson, Head of Commercial at 75Media says: “For too long, London has been seen as the only stage for high-impact out-of-home [...]
Week of Oct. 6 Evening News Ratings: NBC and CBS See Growth in Demo
Nightly News closes the gap with WNT in the demo.
The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand
The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software vendors aims to establish standard protocols for agentic solutions across the advertising supply chain to negotiate, plan and execute media [...]
Industry Coalition Ushers in Age of Agent-to-Agent Trading with Ad Context Protocol Launch
An industry coalition of ad tech businesses, media businesses, and buy-side companies have today launched 'Ad Context Protocol' (AdCP), a new open standard for agentic advertising infrastructure. The protocol sets standards for the ways in which different AI agents communicate with advertising platforms, and with each other, when buying and selling ad inventory. It's designed [...]