Telemundo Looks to Score Advertiser Goals With World Cup in Upfront
Telemundo showcases World Cup and Reality TV at upfront.
Paramount Has ‘No Reason’ to Go Back to Upfront Week, Says Ads Chief
John Halley, Paramount's president of advertising, shares insights on upfront talks.
Real Investment in AANHPI Consumers Is a $1.9T Opportunity Brands Can’t Afford to Ignore
Brands tend to invest where they feel the safest and where there’s already mainstream recognition.
Digitas Launches Branded Content Studio, Digitas Pictures
Digitas has formalized its entertainment ambitions with the launch of Digitas Pictures, a branded content studio unveiled at its 18th annual NewFronts event.
Steve Gallow Inducted into the OAAA Hall of Fame
“A pioneer in technology and engineering, Gallow led the charge from hand-painted signs to digital billboards, helping revolutionize the future of out of home” The post Steve Gallow Inducted into the OAAA Hall of Fame first appeared on OOH TODAY.
Clear Channel Outdoor Agrees to Sell Brazil
The purchase price of approximately R$80 million, or US$14 million[1], is subject to ...we will have divested all of our Latin American businesses. The post Clear Channel Outdoor Agrees to Sell Brazil first appeared on OOH TODAY.
AppLovin Offloads Apps Business as Ad Revenues Continue to Climb
Mobile ad tech business AppLovin has agreed the sale of its video games business, according to a filing on Wednesday. The deal sees London-based Tripledot Studios acquire the games unit for $400 million in cash, while AppLovin will take a 20 percent stake in Tripledot. The deal is expected to close in Q2 2025. The firm [...]
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