Stagwell Bullish About Growth As Q1 Revenue Slides But Net Climbs

Stagwell posted $130 million in new business in Q1 and grew net revenue 9% excluding advocacy, as CEO Mark Penn said the company is “on a steady course” amid industry consolidation.

By |2025-05-08T09:23:28-07:00May 8th, 2025|News|Comments Off on Stagwell Bullish About Growth As Q1 Revenue Slides But Net Climbs

C4’s Lynsey Atkin launches new start-up, Baby Teeth

Lynsey Atkin, who made her name as ECD at 4Creative, has teamed up with Chris Watling, MD of top production company Somesuch, and Rebecca Lewis, the brand and partnerships director at Gordon Ramsay Brand, to launch a new creative business, Baby Teeth. The trio are backed by Common Interest, a holding company led by former [...]

By |2025-05-08T08:07:15-07:00May 8th, 2025|News|Comments Off on C4’s Lynsey Atkin launches new start-up, Baby Teeth

WPP’s David wins IKEA US

IKEA has given its UK creative business to Ogilvy offshoot David with DDB’s Alma winning multicultural, a big sector for IKEA which is expanding in the US and spends around $200m. Ogilvy previously handled the account but didn’t repitch although it stays in ultimate WPP ownership with David. Mother, which handles the business in the [...]

By |2025-05-08T08:07:14-07:00May 8th, 2025|News|Comments Off on WPP’s David wins IKEA US

Lacoste swims against Nike tide in new global campaign

The tennis season is getting into gear – Britain, or at least its media goes mad for two weeks at Wimbledon and them promptly forgets about the game – so we expect something special from Lacoste (founded by 1930’s French star Henri) and agency BETC. No sweaty Nike types here though.’Play with icons’ it is [...]

By |2025-05-08T08:07:13-07:00May 8th, 2025|News|Comments Off on Lacoste swims against Nike tide in new global campaign

Comcast’s New Spinoff Company Name Raises a Slippery Question: What’s a Versant?

Versant is a "head scratcher," said one brand-naming expert.

By |2025-05-08T08:07:08-07:00May 8th, 2025|News|Comments Off on Comcast’s New Spinoff Company Name Raises a Slippery Question: What’s a Versant?
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