Sony’s NFL Headsets Are Already Delivering Millions in Media Value
How Sony and the NFL built a partnership that could be worth more than $50 million this season alone.
MMM Isn’t As Scary As Marketers Think – But You’ve Got To Do It Right
Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been overlooking – or even inhibiting. The post MMM Isn’t As Scary As Marketers Think – But You’ve Got To Do It Right appeared first on AdExchanger.
Beyond the final whistle: how sports events drive creative marketing campaigns
Major sporting moments create more than scores and podium photos. They generate shared rituals, appointment viewing, and a permission slip for audiences to feel something together. For marketers, that combination is rare. It turns a match into a canvas for brand stories that travel from the stadium to living rooms, phones, and shop shelves. When [...]
Moving OOH in Europe —Expanding ’26
an opportunity to immerse ourselves in the European OOH landscape ...how Mooving OOH advertising can best fit into the media mix in Europe The post Moving OOH in Europe —Expanding ’26 first appeared on OOH TODAY.
How M&C Saatchi Is Navigating Marketing Measurement Without User-Level Data
If there’s one thing marketers don’t need, it’s another measurement dashboard. “Death by dashboard is real,” said Dane Buchanan, chief data and analytics officer at performance agency M&C Saatchi. But not only is “a plethora of measurement approaches” overwhelming clients, he said – from media mix modeling and geo-lift testing for incrementality to brand lift studies [...]
Stonefire Adds Naan to Popular Online Go-Kart Tracks in Latest Ad Campaign
For the first time, naan just happens to be a collectible item in everyone’s favorite kart-racing game Stonefire, American’s #1 naan, is taking gaming and snacking into new territory with the launch of Stonefire Speedway, the first unofficial track in your favorite kart-racing game. The objective is simple: collect naan in the open-world [...]
Readpeak Turbo Charges Leadership Team with Top Talent from Pinterest, Hearst, and The Trade Desk as It Accelerates European Expansion
Native adtech scale-up makes a trio of senior appointments across the UK and France Readpeak, the leading programmatic native advertising platform, trusted by brands including IKEA, BMW, and Bosch, has announced three senior appointments as it continues its rapid growth across Europe. Thomas Bailly joins as Head of International Growth, Helena Murphy as Business Lead [...]
Leveraging Eco-Friendly Mobile OOH for Brand Trust
Building authentic brand trust in today’s eco-conscious marketplace demands more than flashy visuals and catchy slogans. It requires demonstrating real commitment to environmental responsibility, ideals that resonate deeply with the modern consumer. Mobile out-of-home (OOH) advertising, already celebrated for its flexibility and impact, offers a unique canvas for brands to showcase sustainability in action. By [...]
‘A 360 turn’: concern as fashion shows feature fewer plus-size models
Vogue report finds fall in number of ‘curve’ models, while widespread use of weight-loss drugs credited with normalising thinness Fashion insiders have expressed concern that efforts towards size inclusivity are being eroded, with experts saying the industry has “done a 360 turn” back to promoting thinness. This week a report by Vogue Business found that [...]
OOH Classifieds Today —8
...new opportunity for a Real Estate Manager to join our growing team and help secure premium sites for outdoor advertising in Central Florida, based in Lakeland/Ocala The post OOH Classifieds Today —8 first appeared on OOH TODAY.