TikTok Pledges $1M in Ad Credits to US Small Businesses
TikTok is launching a series of nationwide initiatives designed to support, spotlight, and boost entrepreneurs.
YouTube Makes Pitch for Brand Dollars With New Creator Offerings at NewFronts
YouTube looks to connect brands with creators at NewFronts.
3 Simple Rules for Navigating Uncertain Times, According to 20+ TV and Video Experts
The IAB NewFronts Main Stage event included Nielsen, Amazon Ads, Revry, and more, with companies revealing how they navigate uncertainty.
Here’s How the News Networks Covered the Election of Pope Leo XIV
The Conclave commenced on May 7 with a winner emerging one day later.
Meta Launches Thread Video Ads and Revives Facebook Live Ads
Meta launches Thread video ads and shares Reels insight at NewFronts.
The Weekend and The Weeknight Make Quiet MSNBC Debuts
The Weekend and The Weeknight launched to mixed ratings results.
Sorrell blames AI for S4 Capital ‘s continued revenue fall
Clients are spending their money on AI instead of investing in marketing, according to Sir Martin Sorrell, who blames rising technology budgets for S4 Capital’s first quarter revenue fall of 11%. Having founded the business as a more digitally savvy alternative to the legacy agency groups, S4 has proven to be just as vulnerable to the [...]
Sweet dreams for Simba mattresses and Channel 5
Simba, which calls itself a “Sleep technology company,” recently renewed its sponsorship with Channel 5, and a new set of idents has been created to flag up the brand to viewers. Black & White Projects, a creative consultancy led by Duncan Stuart (former marketing director at MullenLowe and 101) is behind the work, which neatly [...]
Neverland wins Center Parcs
Neverland has won Center Parcs’ brand and strategy business in a pitch handled by Ingenuity+. Center Parcs has six villages in the UK with over 2.3m visitors annually with a new one planned in Scotland. The business was previously with Brothers & Sisters. CMO Sara Holt says: “Center Parcs is an incredible business with deep [...]
NewFronts in Review: Google, Amazon Ads, LG, and More
The NewFronts kicked off in New York on Monday, bringing a host of new product announcements and content reveals designed to tempt advertisers to part with their (likely under-pressure) ad budgets. The week saw plenty of focus on interactivity, retail, and AI as one might have predicted, as well as the less-expected inclusions of Curtis [...]