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Ligue 1’s Opening Weekend Shows Promising Signs for D2C Strategy
Following a string of failed broadcasting partnerships over the last few years, the Ligue de Football Professionnel (LFP) broke with convention and launched its own D2C streaming service on Friday. Days after the debut of Ligue 1+, early signs are showing a promising outlook for the new strategy. The streaming service has already surpassed 600,000 [...]
Key Tips for Effective Hoarding Advertising Campaigns
Are you a Pune-based business looking to run a hoarding advertising campaign? Then, you’ve not just made the right choice but come to the right place! Also called billboards, hoardings are relevant despite the growth of digital advertising. They offer abundant space to be creative, communicate clearly, and increase visibility across the prominent locations. So,… Read [...]
Yahoo Sports Joins the FAST Channel Rush
The new network will lean on fantasy, original programming, and ad demand for CTV.
Hellmann’s swims against the tide with gentle humour
How long will it be before we WPP Creative? Most new stuff from the struggling empire seems to be a combo of various agencies. This new campaign for Unilever’s Hellmann’s revisiting ‘Bring Out the Best’ is a combo of Ogilvy UK and David Madrid, following on from last year’s Super Bowl ‘When Harry Met Sally’ [...]
Shower gel ad gets UK ban for suggesting black skin is problematic
Watchdog says television advert for Sanex fed negative stereotypes and was likely to cause serious offence A television advert for Sanex shower gel has been banned in the UK for appearing to suggest that black skin is “problematic” and white skin is “superior”. The Advertising Standards Authority (ASA) acted after investigating two complaints that the [...]
Extending An Invitation; LG Ads Gears Up For Its IPO
Workers’ CoMP Web publishers are seeing revenue and traffic evaporate in lockstep with the rise of new AI-generated search habits. What’s a pub to do? A growing number are shifting their focus from data licensing deals with LLM operators (like OpenAI, Anthropic, Google’s Gemini, et al.) to usage-based revenue models, The Information reports. Let’s call [...]
ASA rulings and Swatch storm show that ‘woke’ still matters in ads
Three ads this week have come under fire for overstepping the bounds of what’s acceptable to the public. In every case, the marketer has underestimated the consumer’s desire for advertising that meets the basic principle of treating people with respect. First up, an ad by Hogarth Worldwide for Colgate-Palmolive’s Sanex shower gel has been banned [...]
Inside Jordan Brand’s Jump Shot to Court a New Generation
Jordan Brand is one of the most recognizable brands in the world, thanks to Nike and basketball G.O.A.T. Michael Jordan, with fans ranging from NBA pros to high school athletes […]
Ark Agency wins Canada’s international education brief
Clients can come from all sorts of places, and Ark, the agency founded by ex-adam&eveDDB CEO Mat Goff, has found a new one in the Canadian Board for International Education. The agency has been hired, after a pitch against an multi-national line up of agencies, to promote Canada as a destination for international students. Ark’s [...]