Publishers, brands and agencies today are navigating a new landscape. With rising consumer expectations and evolving regulations, delivering personalized campaigns requires a fresh approach. The old model of broadly sharing consumer data has given way to privacy-centric collaboration, where trusted partners work together to understand audiences while keeping personal information protected. Embracing this approach isn’t [...]

We are raiding the Guardian long read archives to bring you some classic pieces from years past, with new introductions from the authors. This week, from 2022: Thanks to a savvy California lawyer, Albert Einstein has earned far more posthumously than he ever did in his lifetime. But is that what the great scientist would [...]

Note: On this day 21 years ago, I made my first six posts to this website. This was before the dawn of social media, and my posts back then were mostly short bursts of information, much like what came to Twitter a few years later. Much has transpired in the advertising, marketing, and media industries [...]

Marketing often gets unfairly pegged as a cost center. But that wouldn’t happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry Innis, CEO and co-founder of marketing mix modeling platform Mutinex. “We don’t have a perception that marketing is a growth driver in the [...]

In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year. The post Netflix Boasts Its Best Ad Sales Quarter Ever (Again) appeared first on AdExchanger.

Imagine a world where a single question typed into a search bar delivers not a list of links but a precise, tailored answer in an instant. This is not a distant vision; it is happening now. Artificial intelligence is reshaping the search landscape, challenging the dominance of traditional search engines and pushing businesses to rethink [...]

Small business websites face a hidden obstacle that quietly limits their online growth and visibility. Most owners pour energy into eye-catching designs and catchy content. Yet, over 90% of web... The post 7 Common SEO Mistakes Small Business Owners Make appeared first on PGN Agency.