Leaked Doc Shows How Much Walmart, Best Buy, and DoorDash Charge For Retail Media Ads on The Trade Desk
Here's an in-depth look at how much offsite retail ads really cost.
Why Big Brand Price Increases Will Flatten Ad Budgets
For major consumer brands, it has long been true that product prices and marketing budgets are flip sides of the same coin. How do you move something off the shelf? Most likely, spend another dollar on ads or knock a buck off the price. Household name brands like Church & Dwight also often peg their [...]
#GolfGTIxJaspritBumrah — Volkswagen India’s Masterclass in Precision Marketing
In the world of automotive marketing, few campaigns manage to be more than just a...
The Uncomfortable Truths of Marketing With Mini MBA’s Mark Ritson
Debunking the brand purpose myth and more data-powered insights.
Inventory Recovery: Strategies for Dealerships to Thrive in a Shifting Market
The automotive industry is navigating a turbulent market, with tight used-car supply, rebounding new-vehicle stocks, and electric vehicles (EVs) reshaping strategies. The post Inventory Recovery: Strategies for Dealerships to Thrive in a Shifting Market appeared first on Stream Companies.
Effective Video Marketing for Websites: A Guide for Small Businesses
Video is no longer just a background feature for websites. In 2025, it is your front door for capturing new customers and keeping them interested. Websites with videos can boost user... The post Effective Video Marketing for Websites: A Guide for Small Businesses appeared first on PGN Agency.
Privacy-Savvy, Kid-Safe: The New Playbook for Kids’ Ads on CTV
Kids' content is big business in streaming — just look at the volume of child-friendly content which ranked highly in Netflix' most recent viewing report for evidence. And this content can be very valuable for advertisers, given the influence children have over household purchases. But for advertisers investing in this space, it's crucial they understand [...]
Why doesn’t anyone want to buy WPP?
Back in 2017 WPP hit a dizzy market value iof £23bn, today it’s £4.38bn. A bargain, surely, for someone. With debt taken into account and a buyout premium it would be anyone’s for £8bn, about a third of its 2017 value. Analysts and others have tipped it as a recovery stock for years: it enjoys [...]
It’s 2025. Let’s Stop Believing These Influencer Marketing Myths.
For those living in a world where print ads are the ultimate advertising medium, you may be shying away from using influencers based on several common, easily disprovable myths. For example, you may think that influencers are a fad and aren’t worth the investment. However, according to the Digital Marketing Institute, businesses earn $5.78 for [...]
How Kargo And The Ad Council Are Trying To Make Pause Ads Happen
For all of Ad Tech Land’s excitement about new and emerging CTV-specific ad formats, many commercial brands are still hesitant to try some of these new formats for themselves. The post How Kargo And The Ad Council Are Trying To Make Pause Ads Happen appeared first on AdExchanger.