eClerx Marks 25 Years of Innovation, Growth, and Client Impact

eClerx Services Ltd. (NSE: ECLERX), a global leader in productized services and operations celebrates its 25th anniversary this year, marking its journey from a single-client operation to a publicly traded, global enterprise with 20,000+ employees across APAC, EMEA, and the Americas.  “Twenty-five years ago, eClerx set out to build a company rooted in problem-solving, client [...]

By |2025-08-22T18:01:27-07:00August 22nd, 2025|News|Comments Off on eClerx Marks 25 Years of Innovation, Growth, and Client Impact

Influencer Disclosure Lawsuits Face Setback: Eleventh Circuit Rules for Luli Fama

Following a recent uptick in influencer-related lawsuits, the Court of Appeals for the Eleventh Circuit recently affirmed a dismissal of a putative class action against apparel company Luli Fama. The complaint alleged that influencers had posted content promoting the company without adequately disclosing their material connections, such as payment. Plaintiff Targets Influencer Marketing In the...

By |2025-08-22T15:48:30-07:00August 22nd, 2025|News|Comments Off on Influencer Disclosure Lawsuits Face Setback: Eleventh Circuit Rules for Luli Fama

Lab Weekly — 08/22/2025

Lab Weekly — 08/22/2025 Smart Home reality check; Canadian POV on Outlook trends, Plus, the latest news about new Pixel phones, new Meta smart glasses, and more must-know news and stats Want this newsletter in your inbox every week? Sign up for our mailing list here The Smart Home Ecosystem is Decaying — Can AI Save it? A reality check on the [...]

By |2025-08-22T15:00:09-07:00August 22nd, 2025|News|Comments Off on Lab Weekly — 08/22/2025

Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies

A post on Reddit’s r/adops forum has prompted more questions from the buy side about The Trade Desk’s transition to its new DSP interface, Kokai. Last week, an anonymous Redditor who claims to be an agency media buyer flagged a notification they received in TTD’s platform when trying to create a new campaign using the [...]

By |2025-08-22T11:05:45-07:00August 22nd, 2025|News|Comments Off on Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies

Week in Review: UK Publishers Call for Action Over YouTube Search, Bundesliga Hands UK Rights to Digital Creators, and Meta Whistleblower Claims Inflated Ad Metrics

In this week's Week in Review: UK publishers call for action over YouTube search, Mark Goldbridge and The Overlap agree deal to air live Bundesliga games, and a Meta whistleblower accuses the company of inflated ad metrics. Top Stories Publishers Call for YouTube Inclusion in CMA Search Investigation UK publishers have called for the UK's [...]

By |2025-08-22T09:34:08-07:00August 22nd, 2025|News|Comments Off on Week in Review: UK Publishers Call for Action Over YouTube Search, Bundesliga Hands UK Rights to Digital Creators, and Meta Whistleblower Claims Inflated Ad Metrics

Labor Day Billboards | Capturing One of the Year’s Biggest Advertising Moments

Labor Day weekend isn’t just a holiday—it’s one of the biggest advertising moments of the year. Families travel, retailers roll out major sales, and communities host parades, concerts, and festivals. Well-placed Labor Day billboards take advantage of this high-energy, high-traffic weekend by reaching travelers, shoppers, and event-goers when they’re most engaged. With millions of people [...]

By |2025-08-22T05:32:15-07:00August 22nd, 2025|News|Comments Off on Labor Day Billboards | Capturing One of the Year’s Biggest Advertising Moments

MAA Ad of the Week: Hellmann’s from Ogilvy UK

Getting on with business is what you need to do when the wolf is circling and the enemy is at the gates and Ogilvy UK, a big chunk of WPP’s UK empire (its second largest region by value) is doing just that for Unilever’s Hellmann’s with a diverting new campaign, launching in the US. 30-second [...]

By |2025-08-22T04:04:10-07:00August 22nd, 2025|News|Comments Off on MAA Ad of the Week: Hellmann’s from Ogilvy UK
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