While the Big 3 have always dominated, ...over the last 8 years it's been The Big 1 and Then 2 Trailing. Take a victory lap, Lamar The post Clear Channel Outdoor to be Acquired for $6.2 Billion first appeared on OOH TODAY.
Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce, Meta, Amazon-owned Ring and a smaller company called Genspark.ai all used Super Bowl spots to promote their products as AI tools meant to help boost productivity and inspiration – rather than replace, annoy or deceive. “A lot [...]
The European Commission says that short-form video specialist TikTok breaks restrictions on addictive design which are encoded in the EU's Digital Services Act, a major piece of legislation which regulates tech businesses and prohibits harmful business practices. Following an investigation into the app which kicked off in 2024, the European Commission has issued a preliminary [...]
Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as 30% in how they interpreted the same ads.
America’s Test Kitchen will acquire the core media brand, while Schoolhouse and Dansk go to separate buyers.
Here's what resonated with the people who make ads for a living.
Microsoft's appearance in Super Bowl 60—showing off Copilot's capabilities in Excel—fell flat for adland creatives.
Omnicom network takes the cake after absorbing FCB.
The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation. The post IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain appeared first on AdExchanger.
The biggest US sports night of the year has also seen recent Grammy winner Bad Bunny invite a host of A-list guests for an extravagant half-time performance Bad Bunny’s Super Bowl half-time show review – a thrilling ode to Boricua joy Super Bowl LX: Relentless Seahawks pummel Patriots to claim their second title We’re drifting [...]
