Peter Alexander Joins MS NOW as Daytime Anchor
Alexander was most recently at NBC News.
The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up?
In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming services, social media, podcasts and gaming now compete for eyeballs, making traditional media planning feel like navigating with an outdated map. Yet amid this chaos, one leading [...]
ADWEEK Introduces the Marketing Vanguard Newsletter: Your Definitive CMO Digest to Getting Stuff Done
This CMO-first digest is the latest offering in ADWEEK’s Marketing Vanguard franchise: a collection of invitation-only events, including our signature Inspiration Excursions and annual Summit; our weekly Marketing Vanguard podcast; our annual Marketing Vanguard Awards list; and curated content and dialogs, with membership at the center.
Smooth Operator
Whew, good news. Time to pop another double digital in the ground. The post Smooth Operator first appeared on OOH TODAY.
Drum roll please for the UK’s top ten favourite ads
When the news is gloomy on all fronts, it’s worth stopping to appreciate the good things. This British Arrows list of the top ten UK ads thankfully doesn’t hark back only to the “golden era” of the 80s and 90s: Bodyform’s Never just a period (2024) is at number 3, Channel 4 idents (2023) is [...]
Hilarious Thai ad for Shield Insurance Broker’s, Tesco Mobile & more: best new creative ads
Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a [...]
These 9 Shoptalk Conversations Are Shaping Commerce’s Future
Three frenetic days at Shoptalk revealed tons of anxieties about the future of commerce—from uncertainty around what it will look like, big questions at companies like Home Depot and Stratacache, and big plays from powerhouses like Google and Meta.
Hiring for Director of Operations—OOH Classifieds Today
...Provide comprehensive operational support to the VP of Operations and Account Managers in the planning, execution, and post‑execution The post Hiring for Director of Operations—OOH Classifieds Today first appeared on OOH TODAY.
Ticker: Versant Looking to Acquire Vox’s Podcast Division, According to Report
Rahel Solomon departs CNN, and Scott MacFarlane has a new home.