Adam Foroughi, CEO of mobile ad tech business AppLovin, used the start of the company's earnings call last night to address recent fluctuations in the company's share price. The stock has fallen by around a quarter since the start of the year, prompted by investor speculation around the threat of AI, and the potential for [...]
Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new display ad dollars in 2025, underscoring just how fully automation has become the default operating system for digital advertising. But programmatic’s biggest promise was never [...]
户外广告的核心价值只有四个字：真实触达。 在流量见顶、注意力碎片化的今天，户外广告是为数不多仍然可以规模化建立品牌共识的媒介。它不看用户标签，不问算法偏好——每一个路过的人，都是受众。 你可以关掉网页弹窗，可以翻过杂志内页，也可以把传单扔进垃圾桶， 但你无法跳过户外广告。 它在你通勤的路上、等红灯的间隙、走进组屋电梯的那几秒里，安静地存在着。它不是内容的入侵者，而是城市空间的共建者。 户外广告的价值，不在于让你当下行动，而在于让你无法忘记。 以下是我们在日常方案与沟通中，使用频率最高的户外广告及营销关键词。 一、核心基础关键词（行业通用） 这类词汇为行业基础表述，贯穿提案、执行、复盘全流程，是文案与沟通的核心基础。 户外广告：指在公共场所投放的广告形式，如公交站、地铁、大屏等，核心为线下曝光。 品牌曝光：通过广告让更多用户看到品牌，提升知名度。 营销推广：泛指品牌为促进销售或认知而进行的各类宣传行为。 媒介投放：在各类媒体上安排广告发布的行为。 广告投放：实际执行广告发布的过程。 品牌宣传：以提升品牌形象为核心的传播活动。 市场传播：品牌向市场传递信息的过程与策略。 线下引流：通过广告引导用户前往线下门店或活动现场。 品效合一：同时实现品牌建设和效果转化。 全域营销：线上线下整合、全渠道触达消费者的营销模式。 整合营销：统一策略下，协调多种传播手段协同作战。 传播策略：为达成营销目标而制定的传播路径与方法。 广告创意：广告内容的表现形式与构思。 品牌心智：消费者对品牌的认知与情感印象。 用户触达：广告信息成功传递给目标用户的过程。 二、户外广告形式关键词（国内主流类型） （一）传统户外经典形式 搭配动词：投放、布局、上线、打造、铺设 高炮广告 / 单立柱广告：高速公路、国道旁的大型单柱广告牌。 楼宇广告 / 楼宇大屏：写字楼、住宅楼内的广告屏幕或海报。 电梯广告 / 电梯框架 / 电梯投影：电梯内外的静态或动态广告形式。 公交广告 / 公交站牌 / 公交候车亭：公交车车身、候车亭灯箱等广告形式。 地铁广告 / 地铁灯箱 / 地铁通道 / 地铁包车：地铁站内、车厢内的各类广告。 商圈大牌 [...]
THE ORIGINAL? Häagen-Dazs Ice Creams TV ad – 2025 « Not so fast not so furious » Watch the TV Commercial Click the image to enlarge Agency : Nice & Frank, New-York (USA) LESS ORIGINAL Apollo11 Cinemas – 2026 « Art Films, mostly » « Not so fast not so furious » Click the image to enlarge Agency [...]
Amazon opened up its Prebid adapter for beta testing on January 21. The update brings Amazon demand directly into Prebid, the open-source framework publishers already use to manage competition across buyers. Now publishers, who have spent years trying to regain control of the ad auction, are testing to see if the changes deliver on that [...]
For years, federal EV tax credits carried real weight in a shopper’s buying decision. They softened price resistance and gave dealerships an easy place to start the conversation. Today, that support is gone, and EVs are being evaluated more like everything else on the lot. The post Selling EVs Without Federal Credits: What Works Now [...]
DETROIT — Rocket and Redfin’s Super Bowl ad, “America Needs Neighbors Like You,” is a rallying cry for American neighborhoods focused on the enduring power of being a good neighbor. Set to Lady Gaga’s reimagined version of Fred Rogers’ iconic theme song “Won’t You Be My Neighbor?,” the ad follows two teenage girls from different backgrounds [...]
A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?
Fox News had its highest-rated week in total viewers and the demo since September 2025.
Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the year before. The company also reported a drop in the company’s take rate and profitability – net profit for Q4 2025 was $46 million, down from $72 million the year before. Criteo is carrying [...]
