How 831 Stories Is Building A Fandom-First Book Brand

831 Stories co-founders Claire Mazur and Erica Cerulo built their romance entertainment company around the question: “what does it look like to be a modern fan?” The book publisher and […]

By |2025-07-18T03:45:00-07:00July 18th, 2025|News|Comments Off on How 831 Stories Is Building A Fandom-First Book Brand

Liugong India Targets Business Travelers with Strategic Hoarding Campaign at Indore Airport

Liugong India, the Indian arm of the global construction equipment powerhouse LiuGong Machinery, has marked...

By |2025-07-18T02:42:17-07:00July 18th, 2025|News|Comments Off on Liugong India Targets Business Travelers with Strategic Hoarding Campaign at Indore Airport

MAA Ad of the Week: Axe from Lola MullenLowe

You see one and suddenly they’re everywhere. Ladies of a certain vintage with rather younger men seem to be a trend – The Or’s recent Ad of the Week for Dash is a case in point. Dotted around the ad holding groups are a few gems and IPG’s Lola MullenLowe is certainly one of the [...]

By |2025-07-18T00:29:11-07:00July 18th, 2025|News|Comments Off on MAA Ad of the Week: Axe from Lola MullenLowe

Lost In The Shuffle: Why Mid-Market Brands Need Specialist Advertising Agencies More Than Ever

The advertising industry just consolidated into fewer hands than ever before, and if you're a mid-market brand, you're about to find out exactly what that means for your business. The post Lost In The Shuffle: Why Mid-Market Brands Need Specialist Advertising Agencies More Than Ever appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights.

By |2025-07-17T22:26:01-07:00July 17th, 2025|News|Comments Off on Lost In The Shuffle: Why Mid-Market Brands Need Specialist Advertising Agencies More Than Ever

Apple Can Help You “Be Ostentatiously Mediocre And Succeed”

Navigating the demands of office work in The Age of AI presents new challenges for today’s thought workers. If you are not careful to constantly upgrade skills, colleagues who have, may lap you in the perpetual race to impress the boss and keep your job. Vinsom Cunningham, author of a new novel and staff writer [...]

By |2025-07-17T15:08:36-07:00July 17th, 2025|News|Comments Off on Apple Can Help You “Be Ostentatiously Mediocre And Succeed”

“If You Think Our Clients Are Ready to Give Their Credit Card to One Platform, You’re Wrong,” says Publicis CEO Sadoun

Publicis Groupe CEO Arthur Sadoun, as much as he claims not to like talking about his competitors too much, hasn't been able to resist throwing a few jabs at his major rivals in recent earnings calls. And indeed on today's conference call, WPP, Omnicom, and Interpublic Group got a fair few mentions, both directly and [...]

By |2025-07-17T14:34:57-07:00July 17th, 2025|News|Comments Off on “If You Think Our Clients Are Ready to Give Their Credit Card to One Platform, You’re Wrong,” says Publicis CEO Sadoun
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