Week of August 25 Cable News Ratings: MSNBC Grows in Total Day Demo
The week and weekend leading up to the Labor Day holiday typically result in lower viewership.
Exclusive: Lance Armstrong’s VC Firm Invests In Privacy-Focused AI Health Care Ad Tech
After a seed round last June, Josh Walsh wasn’t looking to raise more funding this year for BranchLab, the data science startup for health care marketers that he co-founded in early 2024. But then he met Lance Armstrong, and that changed his mind. On Monday, BranchLab announced a strategic capital investment from Next Ventures, an [...]
EV Sales Are Changing Fast: 6 Moves Dealers Should Make Before Tax Credits Disappear
EV tax credits are starting to expire for certain models and brands. As these incentives disappear, buyers will start weighing costs more heavily. The next few months are an important window for helping customers understand what they still qualify for and why they might want to move quickly. The post EV Sales Are Changing Fast: [...]
Student Accomplice
This 3D-animated film, created with Pixar’s Renderman for Houdini, won Film of the Year and People’s Choice at the Rookie Awards 2024, and was a finalist for Rookie of the Year. With an impressive team of 30 talented students from Brigham Young University’s Center for Animation, this capstone project showcases cutting-edge animation, compelling storytelling, and [...]
Lamar’s Innovative Approach with Pharma and Healthcare
combines audience data from several leading healthcare data providers with a mapping tool that shows pharma marketers which OOH inventory is most likely to deliver The post Lamar’s Innovative Approach with Pharma and Healthcare first appeared on OOH TODAY.
UK advertising watchdog accused of breaking rules in its own ad campaign
Complaint lodged asks ASA to investigate claims made in promotion launched in conjunction with household brands The UK advertising watchdog has received a complaint about its own high-profile UK-wide campaign, accusing it of breaking the rules it enforces around misleading marketing. The Advertising Standards Authority (ASA), which investigates whether ads breach UK regulations, is being [...]
How Channel 4’s Ad Tech Investment for SMEs is Paying Off
As linear TV continues to decline in both viewership and advertising revenue, broadcasters are looking to move the dial by investing in ad products for their streaming services. For UK broadcaster Channel 4, that transformation is well underway, with digital ad sales making up 30 percent of total revenues in 2024 - a target the [...]
How A Couples Therapy Startup Grew Into A CDP For Health Care Marketers
When Ours, a telehealth service for couples counseling, launched in 2020, it wasn’t planning to eventually pivot to a health care-focused customer data and privacy compliance platform. But that’s exactly what happened – and it was a surprisingly logical transition, according to Adam Putterman, CMO of Ours Privacy, the CDP business that emerged from Ours [...]
FORTNIGHT COLLECTIVE LEANS INTO ROMANCE OF AMERICAN WEST IN LATEST CAMPAIGN FOR STEAMBOAT SKI RESORT
Campaign Uses Local Music and Culture to Portray “Steamboat Way” of Life Fortnight Collective broke its fourth year of new work for Steamboat Ski Resort that continues to build brand equity in the “Steamboat Way,” deepening that message with a campaign that taps America’s resurgent attraction to the lure of The post FORTNIGHT COLLECTIVE LEANS [...]
Skin Cancer PSA Campaign by Sarah Croibier Visualizes Uncomfortable Truths
This PSA campaign by Art Director, Sarah Croibier, boldly visualizes some very uncomfortable truths about about skin cancer and the way we try to find answers to questions we're afraid to ask... People are afraid of skin cancer. Thousands turn to online forums, posting mole photos and searching for reassurance, but avoiding the doctor out [...]